iGaming data and analytics

The data layer for the iGaming industry.

Market share, search visibility, offers, licences, game distribution and ownership for every iGaming brand in every jurisdiction, linked in one model. Built for operators, affiliates, game studios and the companies that supply them. Every number shows where it came from and when we last checked it.

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What the model links
  • Operators and investors
    GroupOperatorBrandLicenceJurisdiction
  • Game studios
    StudioGameBrandJurisdiction
  • Affiliates
    AffiliateKeywordBrandOffer
  • Platforms and payments
    PlatformBrandPayment methodJurisdiction
Every link has a source, a state and the dates it held, so you can query the industry as it stood on any day.
258countries and territories, with 61 regulators
1,721iGaming brands, described by 406,502 facts
716game providers, with 5,484 slot titles
Newaffiliate program directory: commission models, terms and every change
Solutions

One model. A different answer for each team.

Operators, affiliates and game studios ask different questions of the same market. Each one gets its own views of the same entities and facts, so numbers agree across teams.

Know where your share moves, and why, before the board asks.

?Which rivals gained deposit share in our markets this month?
?Where is our search visibility weaker than our conversion?
?How do our offers compare with the market median?
?Which jurisdictions open next, and who is already visible there?
DatasetsMarket shareSearch visibilityOffer intelligenceJurisdiction records
Rivals by 30-day momentum, DenmarkCVS, points
BRANDSHARE30D
Name hidden
12.4% +2.6
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10.9% +1.1
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6.8% +0.5
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15.2% -0.4
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4.9% -1.7
Own partner-site panel, disclosed. Illustrative.
Data products

Seven datasets, one set of IDs.

Every dataset uses the same brand, operator, studio and jurisdiction IDs, so you can join market share to game distribution to licence status without matching names by hand.

DatasetWhat it coversGranularityMain buyersStatus
Market share and momentumDeposit share, search share, composite strength and 30-day change per brandBrand x jurisdiction x dayOperators, investors[LIFECYCLE]
Search visibilityTop results for a stated keyword set, mapped to brands and affiliatesKeyword x dayAffiliates, operators[LIFECYCLE]
Offer intelligenceWelcome offers, terms and wagering, compared with the market medianBrand x jurisdiction x changeOperators, affiliates[LIFECYCLE]
Game distributionWhich brands carry which studios and titles, and where each title is liveTitle x brand x jurisdictionGame studios, operators[LIFECYCLE]
Licence and ownership graphGroups, operators, brands, licences, domains and platforms, with datesEntity x validity periodSuppliers, investors[LIFECYCLE]
Payments coverageDeposit and withdrawal methods each brand declares, per jurisdictionMethod x brand x jurisdictionPayment providers, operators[LIFECYCLE]
Jurisdiction recordsRegulator, legal status per product, licensing, restrictions and taxJurisdiction x product x dateEveryone[LIFECYCLE]
Sample analytics

What the joins make visible.

Two views that need more than one dataset. Studio names are anonymised on this page; subscribers see every name.

Studio reach vs deposit share, DenmarkTop 40 brands

Share of the top 40 brands that carry each studio, against the share of panel deposits at those brands. Studio C is on fewer brands than Studio B but on the ones that convert.

Studio A
92%
61%
Studio B
78%
44%
Studio C
41%
52%
Studio D
66%
38%
Studio E
35%
18%
Studio F
22%
26%
Brands carryingDeposit share at those brandsIllustrative
Payment methods across licensed brandsFour European jurisdictions

Share of licensed brands that declare each method at deposit. Mobile pay is close to universal in Denmark and patchy elsewhere.

METHODDKNLDEGB
Mobile pay94%?21%38%
Card91%64%86%98%
Open banking61%97%72%54%
E-wallet55%48%69%71%
Prepaid voucher31%22%58%27%
Declared by operators. Unknown shown as "?".Illustrative

Delivered where your team works.

Dashboards for commercial teams, files and tables for analysts, an API for engineers, and an MCP server so your own AI tools can query the model directly.

Dashboards Market, brand and studio views for commercial teams. Alerts on the changes you follow. [LIFECYCLE]
Scheduled exports CSV or Parquet files on a schedule you set. [LIFECYCLE]
API GraphQL and REST, with point-in-time queries. [LIFECYCLE]
MCP server Your own AI agents query the model and cite its facts. [LIFECYCLE]
Warehouse share Live tables in Snowflake or BigQuery. [LIFECYCLE]
Why teams trust the numbers

Every number shows how we know it.

State and source on every factKnown, estimated, stale or unknown, with the source and the date it was last verified. Gaps stay visible, never filled with guesses.
Estimates come with a rangeForecasts and modelled figures are labelled, carry an interval and name the model version that produced them.
No paid placementNo operator, studio or affiliate can pay to change an index or a ranking. Commercial ties are disclosed in our independence policy.
Open correctionsCorrections are published openly, and every dataset that used the fact is updated. How it works.

Tell us the decision you need data for.

Market entry, studio distribution, affiliate planning, competitor tracking or due diligence. We will show you what the model already holds for your question, and what it does not.

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