Playson and Betclic Group Announce New Partnership
Playson is expanding their interests in the European market with a new partnership deal. The provider has signed an agreement with the European-based Betclic Group. This enables the group to start offering many of Playson’s self-developed and self-branded gaming products to users.
The Playson brand has already scored significant successes with games like the Pearl Beauty and Buffalo Power versions of Hold and Win. Under the Betclic banner, these online casino gambling products will now reach a wider audience across Europe. Also, Betclic themselves will benefit from a more diverse array of games for their players to enjoy.
Online Casino Games and Other Live Casino Software
In fact, the deal goes far beyond the games themselves. Playson is famous for its casino software and provides a wealth of different tools to its partners and clients. These include customer engagement tools such as Network Jackpots, Casino Spins and Tournaments. The advantage of these tools is that they encourage one-off players to become long-term clients. They enhance the full lifetime value of customers for casino game providers. What’s more, these tools essentially work on a ‘plug in and play’ basis. That means Betclic can leverage their benefits across all of the games on their roster. They don’t need to engage in complex and disruptive updating and integration projects.
From Playson’s point of view, this is also an advantageous move. Betclic is already a well-established game provider across a range of European markets. This means Playson’s popular online casino gaming products will reach a significant audience across the continent. Based on the Mediterranean island nation of Malta, Betclic also enjoys an established presence in Portugal and Italy, as well as Sweden in Northern Europe and Poland in Eastern Europe. Together, these markets represent a huge potential audience for Playson to tap into. A number of different brands under the Betclic Group umbrella, including Expekt as well as Betclic itself serves the audience.
Mutual Excitement from Both Playson and the Betclic Group Ahead of the Deal
Both sets of executives are excited about the deal that brings together the established brands of Playson and the Betclic Group. Blanka Homor, Playson’s sales director, described how her company was “thrilled to partner with the Betclic Group.” She cited the diversity and robust development of the brands that operate under this banner. She went on to predict that Playson’s game products and customer retention tools would help the Betclic family of brands go from “strength to strength.”
From Betclic’s point of view, the group’s executives described their optimism at the deal. Betclic Group’s casino manager, François Dogon said “Betclic Group is always driven by the customer-centric approach, and we are delighted to integrate the supplier’s world class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.”
Mr Dogon also went on to talk about the innovative products that Playson offers, saying that these products will be welcomed by the numerous brands within Betclic’s portfolio.
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