Doing Something Different: How Affiliate Marketers Can Stand Out from the Crowd
How do you get noticed as an affiliate marketer? How do you enhance the service you offer to your affiliate partners, and increase your revenue in the process? Well, to begin with, you need a point of differentiation — something to help you stand out from the crowd. Here are our top 4 tips to succeed with your affiliate marketing.
Affiliate Marketing Tip Number 1: Create a Varied Range of Content
Gambling affiliates sometimes find themselves getting stuck in a rut when it comes to content. They hit upon something that works, and then they use this formula over and over again. This might be okay for a while, but eventually, the law of diminishing returns rears its head and users simply get bored.
A little bit of content variation can really go a long way. In other words, affiliate marketers don’t need to completely turn their back on written articles and images. But they can just add some extra elements here and there — such as a video post every few weeks or a monthly podcast. This can keep audiences engaged while attracting new users to your channels. Statistics show that the public appetite for video content and other multimedia is growing, so this is a great way to enhance your affiliate marketing strategy.
Affiliate Marketing Tip Number 2: Be Genuinely Useful to Users
Who comes first in your affiliate marketing strategy? It’s tempting to say your affiliate partners come first — as it is they who are paying for affiliate traffic — or you may choose to focus on your own operations, generating as much revenue as possible while reducing costs.
While both of these elements are important, they are both based on the same thing — the user experience. You need to be effectively serving the needs of your users.
Consider what readers and viewers want to see. They don’t want to be met with advertorial content or information they can’t trust. Instead, they want expert answers to questions, industry insider information, and a professional perspective to learn from.
Demonstrate your expertise and understanding whenever you produce content. Research question platforms such as Quora, and social media channels like Twitter and Facebook, and find out what your users want to know. Use this information to feed your content and enhance the experience of your users. This will not only lead to increased traffic, but it will also lead to more qualified leads that will be easier for your partner to convert.
Affiliate Marketing Tip Number 3: Get Involved in Offline Activities
Affiliate marketers will do most of their business online, either on social media or on their own blogs and websites. However, this doesn’t mean that marketers should ignore offline channels altogether. Affiliates can attend in-person, physical events — or their virtual equivalents if required — presenting at trade shows, speaking at engagements, and engaging in valuable offline networking.
As well as expanding the scope of the affiliate program, this will also give affiliates inspiration and fuel as they create engaging content for their audiences.
Last but not Least: Aim to Be Different
The affiliate marketplace is a busy one, which means you need to work hard to make your voice heard. Put yourself in your users’ shoes — ask yourself, “What do these users want to see, and why should they choose my content over that of my competitors?” This will give you the insight you need to differentiate yourself from other affiliates in a crowded market.
