Looking Forward to the SBC Summit this September

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The SBC Summit will be held in the Spanish city of Barcelona this September, bringing together different members of the international betting and iGaming community for an in-person conference and trade show. For many, this event ā€” which takes place between September 21 and 24 ā€” will be the first opportunity to return to network face-to-face with other industry figures since the pandemic put a stop to traditional conference setups in locations across the world.

In other words, the arrival of the SBC Summit in Barcelona is a very exciting development. If the event is able to go ahead as hoped, this could mark the beginning of a return to the in-person events that are such a highlight of the industry’s calendar each year.

This year’s SBC Summit will be divided into four distinct zones, each covering a different aspect of the global betting and iGaming industry. These zones are:

  • The Sports Betting Zone
  • The Casino and Gaming Zone
  • The Payments and Compliance Zone
  • The Affiliate, Marketing and Media Zone

The Sports Betting Zone

Sports betting is a very exciting area of development, so the SBC’s Sports Betting Zone promises to be an interesting forum for discussion. Expect the relationship between betting providers and sports media to be high on the agenda in this zone, as well as the future of data rights and regulations, the legal and moral aspects of sports integrity, and the emergence of new areas of sporting competition, such as eSports. Attendees include Betfred, Betway, Flutter, Stanley Bet Group, Pinnacle and Kindred, to name just a few.

The Casino and Gaming Zone

The SBC’s Casino and Gaming Zone will bring together C-Level executives such as casino directors, product managers and live managers, as well as other industry decision-makers. Representatives of Betsson Group, Genesis, Hero Gaming, 888 Group, Rank Group, Slots Million and Caesars Entertainment will be in attendance, as well as figures from many of the other leading players in this field.

The Payments and Compliance Zone

The Payments and Compliance Zone of the trade show will be geared toward next-gen payments for gaming products, as well as identity verification and product onboarding best practices and open banking. Swift and effective customer payments are likely to be among the key talking points, as well as cybersecurity technology and ā€” of course ā€” cryptocurrency in the gaming sphere. Teams from William Hill, Bet365, Nuvei, Toto and Napoleon Sports and Gaming will be in attendance, among other industry figures.

The Affiliate, Marketing and Media Zone

This zone will be of particular interest to anyone looking to discuss innovative audience growth tactics, SEO and digital marketing best practices and licensing. The future of media streaming, with regard to the betting and gambling industry, will also be a significant topic in this area of the conference. Attendees, speakers and exhibitors include representatives from Entain, Safe Affiliate Programs, Oddspedia, Better Collective, FTD Digital Marathon Bet and J Digital, among others.

A New Phase of Optimism for Gaming

There is plenty to be excited about in today’s gaming and betting landscape. However, many industry figures have been sorely missing the networking and discussion opportunities offered by in-person events. It is hoped that the SBC Summit in September will herald a return to normal, so we can look forward to many more such events in the not-too-distant future.

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