Diversification is key for gambling affiliate marketers, ensuring that they not only survive but also thrive across a range of markets. Learn more about what makes a diverse affiliate program so valuable and what you can do to make this happen.
Why You Need a Diverse Affiliate Program
There are many reasons why the diversity of markets and revenue streams is important in business. Here are just a few of the factors that make diversity crucial for affiliate marketers. A diverse affiliate program helps you to:
- Protect your revenue with different income streams.
- Gain access to a broader pool of audience members.
- Achieve more opportunities for growth.
- Expand revenue more quickly
¨User behaviors are likely to be different from one market to the next.¨
How to Diversify Your Affiliate Marketing Program
With this in mind, how do you go about diversifying your affiliate marketing program?
- Look for Market Redundancy
Diversifying your affiliate program means expanding into new and emerging markets. However, if these markets are intrinsically linked and dependent upon one another, you are not really diversifying — if one market begins to struggle, linked markets will likely follow suit, leaving you exposed. By working with disconnected markets — even within the same umbrella, such as digital casinos and sports gambling affiliate programs — you are achieving redundancy and protecting your revenue.
- Expand Your SEO
To truly capture additional markets, you need to adopt a smart approach to SEO. User behaviors are likely to be different from one market to the next. Therefore, you need to build web presences that cater to these diverse behavioral models, reducing bounce rate and solidifying your position in the search engine results.
- Deploy Applications to Engage New Users
Apps provide many advantages to affiliate marketers. With an application, it may be easy to measure levels of engagement and conversions so that you can effectively grow your market share. Applications are also useful in actively securing this engagement — users tend to be far more energized and excited by an application and are less likely to let their attention wander elsewhere, which is a significant risk in a standard web browser. Fostering broad levels of engagement is key to building your audience and achieving diversity across different markets.
- Work with Influencers and Cross-Market Partners
When diversifying your affiliate program, it may be helpful to build relationships with third parties. These third parties may include social media influencers, who are highly efficient in securing brand engagement. Influencer marketing is now a highly lucrative industry with a presence in almost all sectors and represents a valuable resource that you can tap into.
You may also want to work with partners in other markets. For instance, if you operate in the sports gambling sphere, partnering with a travel aggregator site offers opportunities to diversify revenue with tie-ins to sporting events around the globe.
Target Diversity in Your Marketing Program
A diverse affiliate program is rapidly becoming a necessity for businesses in a complex and competitive market. Target diversity in your own program and make sure you are not left behind.
