The Irish lead generation and digital marketing firm Thimba Media has made a major acquisition, bringing in a set of properties that will see the firm expanding its reach into online gambling in the neighboring United Kingdom. Thimba added online casino and gambling media group Seven Star Digital to its commercial interests, acquiring a number of different igaming assets operating under the Seven Star Digital banner. These assets include both the UK and Irish iterations of Top Rated Casinos, as well as Compare Bet and Gambling Deals.
The acquisition was carried out on a cash-free, debt-free basis, which meant Seven Stars sellers retained all of the organization’s cash, including banked cash and cash from transactions in process, as well as paying off all debts in the group’s name before the handover. This essentially makes Seven Star Digital a clean slate, ready to embark on a new chapter in its development.
Ongoing Development for Seven Star Alongside Thimba Media
Seven Star Digital will continue to operate autonomously from the UK capital, London. The Thimba Media team will be providing close support and assistance as they seek to achieve a mutually beneficial path of growth and development for both companies.
Seven Star’s founder, Luke Eales, described the pride his team feels following their successes in the competitive and highly regulated online gambling market in the UK, as well as their excitement for what is to come.
“[What we’ve achieved so far] is no easy feat. Now I’m genuinely excited to watch Seven Star’s next moves unfold,” Mr. Eales said.
The chief executive of Thimba Media, Chris Russell, was similarly excited for the future partnership.
“I believe that adding Thimba Media’s commercial and operational capacity to this business will help the current team to grow the business into a market leader in the coming years,” he said.
Pan-European Expansion for Thimba Media
Online betting in the UK is an important market for Thimba Media as they seek to strengthen their position on both sides of the Irish Sea. The company’s team says that they expect this latest acquisition to provide strong support for their strategy across the British Isles, with UK revenues contributing as much as 20% of total revenue for 2022.
While Thimba Media is certainly looking to expand online betting holdings in the UK, this is not the limit of the company’s ambitions. Back in April 2021, the firm acquired a series of assets from Astro Media Group, a digital publisher based in the Scandinavian country of Sweden. The acquisition cost Thimba around $1.8 million to complete and allowed the group to add a number of European consumer comparison portals for online casinos in the European market.
These portals — in markets such as Sweden and Latvia, as well as the UK — give Thimba increased reach across markets adjacent to the European Union, building upon their own access to the EU as an Irish-registered company.