Bloomberry’s OnlyFun.PH: New Live Gaming Hub
Bloomberry Resorts, Solaire’s operator, launched OnlyFun.PH, the Philippines’ first regulated live interactive platform, blending gaming with creator-led content for mobile audiences.
Key Takeaways
* Bloomberry Resorts introduces OnlyFun.PH, a regulated platform combining online gaming, livestreaming, and creator content in the Philippines.
* The new service aims to meet consumer demand for social, interactive digital entertainment, complementing Bloomberry’s existing FUNaloMAX platform.
* Bloomberry seeks 20% of its group-wide gross gaming revenue from online operations by the end of 2027, underscoring its digital expansion.
Bloomberry Expands Online Footprint with OnlyFun.PH
Bloomberry Resorts Corp, the entity behind the Philippines’ land-based casino operations, Solaire, has expanded its online gaming offerings with the introduction of OnlyFun.PH. This platform is described as the country’s first regulated live interactive entertainment service that integrates gaming, livestreaming, and creator-led content.
The company stated that OnlyFun.PH, which is part of its broader FUNaloMAX platform, is designed to address the increasing preference among Filipino consumers for mobile entertainment, livestreaming, and real-time interaction. The service will merge online gaming functionalities with live shows hosted by digital personalities and streamers. This setup allows users to engage with hosts and other content while accessing gaming features directly within the same platform.
A New Approach to Digital Entertainment
Bloomberry indicated that OnlyFun.PH serves as a complement to FUNaloMAX, enabling the company to reach consumers seeking a more social and interactive form of digital entertainment. Kelvin Kuan, Vice President and Head of Online Gaming at Bloomberry Resorts Corp, commented on the launch. Kuan noted that as digital entertainment continues to influence content consumption patterns in the Philippines, OnlyFun.PH reflects the company’s objective to meet the demand for interactive, creator-driven media from modern consumers.
Kuan further explained that by combining regulated gaming with live digital entertainment, the platform delivers a locally tailored format. This approach aims to establish a new standard for online entertainment in the Philippines, while also maintaining responsible gaming standards.
Regulatory Compliance and Player Safety
Bloomberry emphasized that OnlyFun.PH operates under the license and regulation of the Philippine Amusement and Gaming Corporation (PAGCOR). The platform incorporates Know-Your-Customer (KYC) identity verification, data security measures, and built-in player controls. These features are implemented to provide a secure user environment for participants.
Strategic Growth and Online Revenue Goals
The new platform is slated for gradual expansion. This will involve the introduction of additional original interactive programs and features, alongside the formation of partnerships with more hosts, content creators, and streamers. This strategic rollout aligns with Bloomberry’s broader digital ambitions.
Greg Hawkins, President and COO of Bloomberry Resorts Corp, recently informed IAG that the company aims for its online platforms to contribute 20% of the group-wide gross gaming revenue by the close of 2027. The operator, which manages Solaire Resort Entertainment City and Solaire Resort Quezon City, currently operates two primary online gaming platforms: FUNaloMAX, which targets the mass market segment, and Solaire Online, designed for premium guests.