A leading online sports betting operator is seeking a CRM Manager in Denver, signaling a strategic focus on customer engagement and loyalty.
A prominent online sports betting operator, in partnership with Pentasia for recruitment, is actively seeking a CRM Manager specializing in sports promotions for its Denver operations. This senior position is designed to significantly influence promotional strategy and cultivate customer loyalty across the entire user journey.
Strategic Role in Sports Betting CRM
The CRM Manager will lead a dedicated Sports CRM team, tasked with implementing data-driven promotions and optimizing customer pathways within a regulated environment. This role is suited for a commercially astute CRM professional with a background in online sports betting, promotional mechanics, and loyalty programs. The position operates at the intersection of data analysis, customer experience, and performance metrics.
Core Responsibilities and Impact
Key responsibilities include overseeing the planning, execution, and optimization of customer promotions and loyalty offers across various sports products. The manager will be responsible for reporting on campaign performance and commercial impact, translating insights into actionable strategies. Daily CRM operations, project delivery, and promotion standards fall under this purview.
A core aspect of the role involves fostering a test-and-learn culture, utilizing A/B testing, multivariate testing, and control groups to refine CRM performance. The manager will define and implement localized, territory-specific CRM strategies, developing structured and scalable campaign roadmaps. Ensuring all CRM activities adhere to regulatory and licensing requirements across multiple jurisdictions is also a critical function.
Collaboration with senior leadership is essential for communicating CRM goals, results, and improvement opportunities. The role requires maintaining knowledge of CRM platforms, Customer Data Platforms (CDPs), and promotional mechanics to ensure best practices are integrated across the team. Proposing customer-centric innovations aimed at enhancing engagement, retention, and lifetime value is expected. Additionally, monitoring competitor activity, industry trends, and CRM best practices will inform market-leading strategies. Cross-functional collaboration with Marketing, Product, Data, Compliance, and Operations teams is integral to maximizing impact.
Leadership and Team Development
The CRM Manager will be responsible for leading, motivating, and developing a high-performing Sports CRM team. This includes day-to-day people management, capacity planning, and maintaining delivery standards. Effective delegation, strong organizational skills, and prioritization abilities are necessary. The manager will also support team members in developing technical CRM expertise and commercial understanding.
Desired Expertise for the Role
Candidates should possess extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry. Strong commercial acumen, with the ability to convert raw data into actionable insights, is required. Proven experience with CRM/CDP platforms such as Optimove, XtremePush, or Braze is also a key qualification. A deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks is essential.
Demonstrated leadership experience in managing and developing teams is a prerequisite. The ideal candidate will be highly organized, adaptable, and capable of operating effectively in a fast-paced environment. Strong stakeholder management skills and experience working across departments are necessary, alongside confident decision-making abilities and a track record of project delivery from concept to execution. The ability to work under pressure, manage competing priorities, and meet deadlines is also important.
Compensation and Benefits Package
The position offers a competitive base salary ranging from $105,000 to $130,000, complemented by an annual bonus plan. Comprehensive health and wellness benefits are provided, along with 33 days of paid time off per year and a 401(k) plan with company match. This role presents an opportunity to play a key part in shaping the CRM strategy for a major sports brand within the evolving gambling industry.
Key Takeaways
* A senior CRM Manager role is open in Denver, focusing on sports promotions.
* The position is with a major online sports operator, emphasizing customer loyalty and engagement.
* The role demands expertise in data-driven strategies, regulatory compliance, and customer lifecycle management.
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