Ivan Rozić, EveryMatrix’s Global Commercial Director, shares insights on the company’s growth, market strategies, and future plans in the iGaming industry.
Key Takeaways:
- EveryMatrix balances centralized and decentralized approaches for effective product development and client service.
- The company focuses on personalization and innovation to meet evolving market demands.
- Expanding into new regulated markets requires careful preparation and ongoing compliance efforts.
EveryMatrix’s Evolving Strategy
Ivan Rozić’s transition from Head of Sales at OddsMatrix to Global Commercial Director at EveryMatrix marks a significant shift in the company’s approach. The move allows for a more comprehensive view of the iGaming ecosystem, enabling Rozić to lead conversations across various verticals seamlessly.
EveryMatrix has adopted a unique structure, balancing centralized decision-making with specialized business units. This approach aims to provide focused expertise while maintaining inter-product communication. Rozić notes, ‘Moving forward, we’re always going to be in limbo between a centralised and decentralised company, but there are a lot of benefits we’re gaining from having this.’
Meeting Client Needs and Market Demands
The company’s strategy involves unifying its product ecosystem while remaining responsive to client feedback. EveryMatrix works closely with tier-one operators, incorporating their insights into product development. Simultaneously, the company maintains dedicated R&D departments for proactive innovation.
Rozić emphasizes the importance of understanding specific market regulations: ‘Before entering a specific regulated market, we do our best to understand the ins and outs.’ This approach has led to partnerships with established brands like Caesars, requiring careful navigation of complex processes and gradual trust-building.
Future Challenges and Opportunities
Looking ahead, Rozić identifies personalization as a key area for industry growth. He observes, ‘Everything’s catered to the end customer, whereas in our industry, this has not become a thing yet for one reason or another.’ EveryMatrix aims to lead in this area, potentially revolutionizing user experience in iGaming by 2025-2026.
The company’s future goals include elevating its casino platform and sportsbook to best-in-class status across all fields. Rozić also aims to expand EveryMatrix’s presence in new territories like Latin America and Africa, while maintaining a balanced approach to growth and development capacity.
As the iGaming landscape continues to evolve, EveryMatrix’s strategy of combining innovation, market understanding, and client-focused development positions it well for future challenges and opportunities in the global gambling industry.
