Bragg Gaming and Hard Rock Digital join forces to create exclusive online casino games, starting with New Jersey players.
Key Takeaways:
- Bragg Gaming signs exclusive content development deal with Hard Rock Digital
- New games to be launched initially in New Jersey, with potential for expansion
- Partnership aims to enhance Hard Rock Bet Casino’s game portfolio
Bragg and Hard Rock Digital Collaborate on Exclusive Casino Titles
Bragg Gaming has entered into an agreement with Hard Rock Digital to develop a suite of exclusive online casino games for Hard Rock Bet Casino. This partnership marks a significant step in Bragg’s expansion strategy in the US iGaming market.
The collaboration will initially focus on New Jersey, where players will be the first to experience these new offerings. However, both companies have expressed interest in exploring opportunities in additional markets in the future.
Expanding on Existing Relationship
Hard Rock Bet Casino already features titles from Bragg’s portfolio, including content from its in-house studios Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic. While the specific types of games to be developed under this new agreement have not been disclosed, Bragg’s studios primarily specialize in slot games.
Garrick Morris, Bragg SVP Commercial US & Canada, commented on the deal: “We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game changing, exclusive experiences to Hard Rock Bet Casino’s customers.”
Enhancing Player Experience
Rich Criado, Hard Rock Digital VP of Casino, expressed enthusiasm about the partnership: “We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players. These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”
Strategic Move in US iGaming Market
This agreement aligns with Bragg’s recent appointment of Scott Milford as EVP of Group Content, who is expected to oversee aspects of this deal as part of new strategic initiatives within the company.
The partnership between Bragg Gaming and Hard Rock Digital mirrors a similar arrangement Bragg has with Caesars, where the operator can create proprietary casino games using Bragg’s technology.
As the US online gambling market continues to evolve, such collaborations between content providers and operators are likely to become more common, offering players unique and tailored gaming experiences.
