Blueprint Gaming makes its debut in the Swiss online gambling scene, partnering with a leading operator to bring its popular titles to a new audience.
Key Takeaways:
- Blueprint Gaming launches in Switzerland through Swiss Casinos partnership
- Slotmill’s games added to Hub88’s aggregation platform
- Rivalry initiates strategic review to fuel growth in North American market
Blueprint Gaming Expands into Swiss Market
Blueprint Gaming, a subsidiary of the Merkur Group, has made its entry into the Swiss igaming market through a collaboration with Swiss Casinos. This move brings Blueprint’s renowned collection of branded titles, including ‘Rick and Morty: Strike Back’, ‘The Flintstones’, and ‘ted Afterparty’, to Swiss Casinos’ online platform.
Samuel Haggblom, director of key accounts at Blueprint Gaming, commented on the launch: “Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint. We believe our diverse portfolio of games will resonate with a wide range of players, delivering increased engagement for Swiss Casino.”
Patrick Mastai, director online casino at Swiss Casinos, expressed enthusiasm about the partnership: “Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved games collections from the industry. As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases.”
Industry Updates: Slotmill, Logifuture, and Rivalry
In other industry news, Slotmill has expanded its reach by adding its igaming titles to Hub88’s casino aggregation platform. This integration allows Slotmill to potentially reach a wider audience through Hub88’s network of operators.
Logifuture and Aristocrat Interactive have strengthened their partnership to facilitate the launch of Logifuture’s Zoom Soccer into the Mexican market. This collaboration showcases the ongoing efforts of gaming companies to expand their presence in Latin American markets.
Meanwhile, North American online gaming operator Rivalry has announced that its board of directors has initiated a review of strategic alternatives. This move is aimed at exploring new avenues for growth as the company looks to enter a new phase of expansion in the competitive online gaming sector.
These developments highlight the dynamic nature of the igaming industry, with companies constantly seeking new markets, partnerships, and strategies to enhance their offerings and market position.
