Online casino brand SpinsFriends has partnered with NetRefer to manage its affiliate program, signaling a strategic move for growth across European markets.
Key Takeaways
* SpinsFriends selected NetRefer to enhance its affiliate marketing, focusing on performance clarity and efficient partner management.
* The integration provides SpinsFriends with advanced data tracking, real-time visibility, and AI-powered insights for affiliate activity.
* This partnership supports SpinsFriends’ expansion within regulated European markets, emphasizing compliance and responsible gaming.
SpinsFriends Enhances Affiliate Program with NetRefer Partnership
SpinsFriends, an online gaming brand operated by BALTENT, has announced its partnership with NetRefer, a data-driven affiliate marketing platform. This collaboration aims to power and manage SpinsFriends’ affiliate program as the brand continues its expansion within regulated European markets.
The operator gains access to a platform designed to deliver performance clarity, reliable tracking, and efficient partner management. This allows the team to monitor affiliate activity and optimize performance across its program.
Focus on Player Experience and Regulatory Compliance
SpinsFriends concentrates on delivering a slots-focused gaming experience, built around engaging gameplay and rewarding mechanics. The brand emphasizes free spins, ongoing promotions, and a streamlined user journey to attract and retain players through a dynamic and accessible experience. Its two brands, Spins and Aladins, contribute to a diverse gaming experience, offering a selection of slot titles, classic table games, and live casino options.
Operating within regulated markets, SpinsFriends adheres to established standards for compliance, transparency, and responsible gaming. These principles guide the operator’s approach and reinforce its continued growth.
NetRefer’s Technology for Scalable Growth
Affiliate marketing plays a role in supporting SpinsFriends’ growth strategy. By selecting NetRefer, the operator gains access to a platform designed to deliver performance clarity, reliable tracking, and efficient partner management. This enables the team to monitor affiliate activity and optimize performance across its program.
Through NetRefer’s Data Ingestion API, SpinsFriends benefits from seamless and structured data transfer, allowing for accurate tracking and real-time visibility across affiliate activity. This integration supports efficient data management while maintaining the flexibility required to scale operations as the program grows.
NetRefer’s broader ecosystem provides additional capabilities to support affiliate program performance. Solutions such as NetRefer’s BI Analytics solution and the Report Builder enable advanced and customizable reporting. NetRefer CoPilot AI enhances access to performance insights and operational knowledge through data-driven assistance. Enhanced Tracking further strengthens visibility into traffic quality by combining Bot Detection and User Agent Details to provide insight into user behavior.
Artūrs Sarma, CEO and founder at BALTENT, commented on the partnership: “NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”
Yuliia Borshch, NetRefer’s dedicated account manager for SpinsFriends, added: “SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”
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