William Hill to Shutter 200 UK Shops Amid Challenges

By Eddy Cheung

William Hill, a major player in the UK betting scene, is set to close up to 200 shops, potentially impacting 1,500 jobs. This move comes as its parent company, Evoke, grapples with financial challenges and looming regulatory changes.

Key Takeaways:

Financial Pressures and Regulatory Challenges

William Hill’s parent company, Evoke (formerly 888 Holdings), is implementing cost-cutting measures to address its CGP 1.8 billion debt. The company’s market value has significantly decreased to around GBP 210 million, highlighting the financial strain it’s under. In the first half of 2025, Evoke reported a GBP 78 million pre-tax loss, with retail revenue declining by two percent.

The decision to close betting shops aligns with Evoke’s strategy for ‘sustainable, profitable growth.’ However, this move comes at a time when the UK gambling industry faces potential regulatory changes and tax increases.

Potential Tax Hikes and Industry Concerns

Chancellor Rachel Reeves is under pressure to raise gambling taxes in the upcoming November 26 budget. Former Prime Minister Gordon Brown has described the sector as ‘undertaxed,’ suggesting that increasing remote gambling duty from 21% to 50% could generate over GBP 3 billion for the state.

Industry leaders warn that such tax hikes could have severe consequences for high street bookmakers. Stella David, CEO of Entain, which owns Ladbrokes and Coral, stated, ‘Every point of [tax] increase would actually have an impact that certain shops would become unviable.’

Black Market Concerns and Industry Response

There are concerns that higher taxes could drive players to unregulated black market operators. Evoke acknowledged this risk, stating, ‘We are mindful of potential tax increases in the forthcoming Budget, which would impact investment in the UK and drive more customers to the black market.’

The Treasury is currently ‘consulting on bringing online betting in line with other forms of online gambling to cut down bureaucracy,’ and welcomes ‘all views’ on the matter.

Impact on the UK Betting Landscape

The potential closure of up to 200 William Hill shops represents approximately one in 10 of its total 1,300 locations in the UK. This development follows previous challenges faced by the industry, including the GBP 2 stake limit on fixed-odds betting terminals.

As the UK gambling industry faces these pressures, the landscape of high street betting could be entering a new phase of transformation. The outcome of the upcoming budget and potential regulatory changes will likely shape the future of retail betting in the country.

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