OpenBet has struck a significant deal with Fanatics Betting & Gaming to implement its comprehensive Protect Suite, bringing advanced compliance and player protection tools to the rapidly growing operator.
Key Takeaways:
- OpenBet will integrate its Locator geolocation system and Neccton AI platform with Fanatics
- The partnership aims to enhance responsible gaming measures and regulatory compliance
- Fanatics currently operates in approximately 95% of the US online sports betting market
Advanced Protection Technologies Coming to Fanatics
Betting technology provider OpenBet has announced a strategic partnership with Fanatics Betting & Gaming that will see the implementation of its full Protect Suite across the operator’s platform. This integration represents a substantial enhancement to Fanatics’ compliance and player protection capabilities in the competitive US market.
The deal centers around two core technologies: OpenBet Locator, a sophisticated geolocation and fraud prevention solution, and Neccton, an AI-powered platform designed for responsible gaming and anti-money laundering purposes. Together, these tools form the foundation of OpenBet’s Protect pillar, which focuses on regulatory compliance, player safety, and operational efficiency.
OpenBet Locator provides geolocation services with exceptional speed and reliability, allowing operators like Fanatics to effectively monitor their networks across multiple jurisdictions. Meanwhile, Neccton employs artificial intelligence to analyze transactions and identify potential problem gambling behaviors or fraudulent activities before they escalate.
Strengthening Fanatics’ Market Position
The partnership comes at a strategic time for Fanatics, which has been experiencing consistent growth in the US market. The operator’s sportsbook division currently has access to approximately 95% of the US online sports betting market, making reliable compliance tools essential to its continued expansion.
Ari Borod, Chief Business Officer at Fanatics Betting & Gaming, emphasized the importance of the integration: “When we launched we stated that our intention would be to innovate on the tech side, and we have now delivered two critical integrations in Neccton and OpenBet Locator™ to enhance our player protection framework and our geolocation needs.”
Jordan Levin, CEO of OpenBet, described the agreement as a “pivotal milestone” for the company’s Protect product suite, adding: “This dual integration [of Neccton and OpenBet Locator] sets a new industry standard for responsible gaming, AML detection, and geolocation compliance. It demonstrates what’s possible when two technology-driven organizations align around a shared vision of trust, safety, and player experience.”
Industry Standards and Future Growth
According to OpenBet, the partnership reflects both companies’ commitment to “setting new standards for responsible gaming and regulatory compliance across the industry.” The integration will enable Fanatics to maintain strict compliance with regulations across the various US markets where it holds licenses.
Levin noted that OpenBet continues to enhance its solutions in line with industry developments, allowing partner operators like Fanatics to “expand with confidence” in the highly regulated US betting landscape.
The implementation of these advanced protection tools comes as regulatory scrutiny of online gambling operations continues to intensify across the United States, with operators increasingly required to demonstrate robust responsible gambling and compliance measures.
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