BetMGM has made a significant move in the sports betting arena by partnering with the Las Vegas Aces, marking its entry into the WNBA market.
Key Takeaways:
- BetMGM signs multi-year partnership with Las Vegas Aces through 2027
- Deal includes prominent signage at Michelob ULTRA Arena and social media sponsorship
- ‘BetMGM Steals for Meals’ initiative launched to support local food security efforts
BetMGM’s Strategic WNBA Entry
BetMGM, a leading name in sports betting and gaming entertainment, has announced a multi-year partnership with the Las Vegas Aces. This collaboration, extending through the 2027 season, represents BetMGM’s first major foray into professional women’s sports.
The partnership encompasses various elements designed to enhance fan engagement and betting experiences. Michelob ULTRA Arena at Mandalay Bay Resort and Casino will feature prominent BetMGM signage, while the company’s branding will also be integrated across the Aces’ social media channels. BetMGM customers can look forward to exclusive perks, including courtside access to pre-game shootarounds and premium VIP seating.
Expanding WNBA Presence
As part of the agreement, BetMGM becomes an authorized gaming partner of the WNBA through 2027. This status grants the company advertising placements during nationally televised games, access to WNBA tickets and experiences for VIP members, and rights to co-branded digital content. BetMGM is also set to launch the first-ever WNBA-themed online slot game, available exclusively on its platform where iGaming is permitted.
Community Impact and Corporate Responsibility
The partnership announcement coincided with an event at The Just One Project, a nonprofit organization focused on improving food access and supportive services in Southwest Nevada. Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt unveiled the ‘BetMGM Steals for Meals’ initiative. This program pledges a $50 donation to The Just One Project for every steal made by the Aces at Michelob ULTRA Arena, supporting families facing food insecurity.
Industry Perspectives
Adam Greenblatt, CEO of BetMGM, expressed enthusiasm about partnering with the WNBA and the Aces. Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts International, highlighted the Aces’ role in establishing Las Vegas as a premier sports and entertainment destination since 2018.
Nikki Fargas emphasized the added motivation for the team’s defensive performance, knowing that each steal will contribute to supporting families in need through the ‘Steals for Meals’ program.
Broader Implications for Sports Betting
This partnership reflects the growing intersection of sports betting and professional women’s sports. It also demonstrates BetMGM’s commitment to expanding its market presence, following its recent entry into Missouri through a deal with Century Casinos.
As the sports betting landscape continues to evolve, partnerships like this one between BetMGM and the Las Vegas Aces are likely to become more common, offering new opportunities for fan engagement and responsible gaming initiatives in professional sports.
