Avanti Studios has secured EUR 10 million in seed funding, preparing for the launch of its live casino games. This investment highlights interest in new approaches to online gaming.
Key Takeaways
* Avanti Studios has raised EUR 10 million in total seed funding ahead of its live casino product launch.
* The company is developing a system that combines motion capture, artificial intelligence, and 3D rendering to create digital croupiers.
* New partnerships, including one with Luckia.es in Spain and distribution via Light & Wonder, will support the upcoming game releases.
Avanti Studios Secures Funding for Live Casino Debut
Avanti Studios has attracted new investment as it prepares to introduce its first live casino games to the gambling industry. The company recently closed a EUR 5 million funding round, bringing its total seed funding to EUR 10 million. This level of investor interest for a new supplier developing its initial products suggests a demand for new concepts within live casino entertainment.
Among Avanti’s backers are names known within the gambling sector. Genting Casinos UK, an initial supporter, participated in this latest funding round, reinforcing its position as an investor. The continued involvement of an established land-based operator provides Avanti with industry insight as it prepares to launch its offerings.
Gustaf Hagman, Avanti Studios co-founder, commented on the investor group: “I’m incredibly proud of the investor group we’ve assembled. Their backing demonstrates not just a belief in our company, but a belief in the future.”
A Novel Approach to Live Casino Gaming
Avanti is developing a model that differs from traditional live studio setups. Its system integrates motion capture of real dealers with artificial intelligence and 3D rendering to create digital croupiers. These digital characters are designed to host games in real time. This method aims to address some physical limitations often associated with mainstream live casino productions, such as studio space, staffing levels, and the number of available tables.
Operators using Avanti’s system can launch multiple custom tables simultaneously and offer games in various languages without delays. Executives state that this approach offers improved efficiency and can influence the pace and feel of live casino play. Avanti’s goal is to deliver a smoother experience, reduce instances of human error, and increase game speed while maintaining the perception of human interaction.
Strategic Partnerships and Future Outlook
This new funding round precedes the company’s product launch, with Avanti’s first games scheduled to arrive later this month. The company has already announced its first commercial agreement in Spain with operator Luckia.es. Additionally, Avanti’s games will be available via a partnership with Light & Wonder, even as Light & Wonder has stated it will no longer offer live dealer games itself.
For co-founders Gustaf Hagman and Jonas Delin, this funding round is seen as foundational for establishing a distinct type of live casino supplier. Both co-founders view the emergence of real-time digital characters as a developing trend, reflecting evolving player expectations for more flexible and interactive gaming formats.
Jonas Delin, Avanti Studios co-founder, stated: “We strongly believe that the future belongs to real-time, lifelike, interactive digital humans.”
The extent of player engagement with this product type remains to be seen. However, investors appear willing to support the company in demonstrating its approach. With funding and partnerships in place, the coming months will show if Avanti’s strategy can establish a position in a market that includes established providers.
I remember the first time I saw Kai Tak, Hong Kong’s gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.
