Altenar expands into the Dutch market through an extended partnership with Starcasino, marking a significant move in the European gambling landscape.
Key Takeaways:
- Altenar enters the Netherlands market with Starcasino
- Partnership builds on previous success in Belgium
- Dutch gambling regulations tightening, impacting sponsorships
Altenar and Starcasino Join Forces in the Netherlands
Altenar, a prominent provider of sports betting and online casino solutions, is set to make its debut in the Dutch market. This move comes as an extension of its existing partnership with European operator Starcasino, following their successful collaboration in Belgium.
Building on Belgian Success
For the past three years, Altenar has been supplying Starcasino with its comprehensive sports betting technology stack in Belgium. This partnership has enabled Starcasino to offer cutting-edge betting options to both online and retail customers, contributing to its market traction.
Dutch Market Entry
The Netherlands represents a lucrative yet highly regulated market in Europe. Starcasino’s decision to enter this market with Altenar’s support demonstrates both companies’ commitment to expansion and their ability to navigate complex regulatory environments.
Alejandro Cazorla, Altenar’s senior sales manager, commented on the expansion:
> This growth reflects the strength of our sportsbook platform, built with the flexibility to innovate and the rigour to meet complex regulatory demands. It’s a testament to our commitment to long-term customer success and delivering scalable, compliant solutions.
Starcasino’s director, Pieter van den Bos, expressed enthusiasm about bringing Altenar’s platform to Dutch bettors:
> We firmly believe that Altenar’s cutting-edge features, combined with Starcasino’s competitive odds and exclusive promotional tools, create a fresh and innovative betting experience tailored for sports enthusiasts in the Netherlands.
Regulatory Challenges in the Dutch Market
As Altenar and Starcasino prepare to launch in the Netherlands, they face a shifting regulatory landscape. The Dutch gambling regulator, Kansspelautoriteit, is tightening its oversight of advertising and sports sponsorships.
From July 1, operators will be prohibited from sponsoring professional sports clubs and athletes in the Netherlands. This move is part of a phased approach to eliminate untargeted gambling advertisements from Dutch media.
The Kansspelautoriteit has pledged to enforce these new rules strictly, potentially impacting how operators like Starcasino can market their services in the country.
As the Dutch market evolves, Altenar and Starcasino’s partnership will be tested in navigating these regulatory challenges while delivering a competitive betting product to Dutch customers.
