Martijn Peters, CEO of Platipus, is no stranger to tough decisions in a crowded and constantly evolving iGaming market.
In this interview with CasinoRank, he discusses how his team filters global trends, adapts to tightening regulations, and maintains a creative edge while expanding across diverse regions like LATAM and Asia. From launching risk-heavy products like live casino to weighing the role of AI and blockchain, Peters offers a grounded take on where the industry is headed—and how to stay relevant within it.
From shifting regulations in Europe to emerging markets in LATAM and Asia, the iGaming industry is moving fast. As CEO, how do you decide which trends are worth pursuing and which are just hype? How does Platipus filter and respond to market movements?
Martijn Peters: We rely heavily on having people on the ground in key regions like LATAM and Asia. Our team members work closely with local operators and stay deeply connected to what’s happening on a regional level. Their insights are vital for identifying meaningful trends versus temporary hype. We also actively listen to our partners—many of whom operate in multiple jurisdictions—and incorporate their feedback into our planning. It’s a continuous loop of communication, observation, and careful filtering.
With recent releases like Fiery Fruit Frenzy and Triple Strike Poker, it’s clear Platipus is expanding across genres. In such a crowded market, how do you approach designing games that stand out—especially in terms of player engagement and visual identity?
Martijn Peters: Our goal is to maintain a portfolio that speaks to a wide range of players. That means offering games with varying volatility levels, distinctive themes, and innovative features tailored to regional preferences. We don’t believe in a one-size-fits-all model. Instead, we look at what specific markets want and respond with localized design decisions—while still maintaining a strong visual identity that players recognize as Platipus.
Stricter compliance laws and evolving platform policies—especially in countries like the Netherlands and Germany—are forcing studios to adapt quickly. How is Platipus responding, and do you see compliance becoming a competitive advantage?
Martijn Peters: Compliance has become a central part of our strategy. We work closely with well-respected certification agencies to ensure our games meet the requirements across numerous jurisdictions. Whenever standards are raised, we integrate those changes into both our existing titles and new developments. Over time, that adaptability builds trust with operators—and we do see that as a long-term competitive advantage.
Distribution is critical, and many studios are experimenting with new platform strategies. What’s your philosophy around partnerships and integrations when it comes to expanding Platipus’ global reach?
Martijn Peters: We pay close attention to what’s happening globally, and respond accordingly. Our games are known for their stability and seamless integration—features that resonate with both players and operators. That reputation helps us grow organically, as operators begin asking their platform providers specifically for Platipus content. We’re also continuously expanding the scope of our offerings—not just with more slots and table games, but through the development of our live casino, which is gaining momentum.
AI, dynamic volatility models, and blockchain features are buzzworthy right now. How is Platipus approaching these technologies, and are there any that excite—or concern—you?
Martijn Peters: AI is something we’re frequently approached about, but at this stage, it’s not central to our roadmap. We’re cautious because integrating AI in a meaningful, certified way is complex. Dynamic volatility presents a real challenge as well—mostly due to the certification process it would require. On the blockchain side, we are better prepared. For example, our Airboss game includes provably fair elements and is already aligned with some blockchain principles.
As studios scale, staying original becomes harder than simply launching new titles. What helps Platipus maintain a creative edge while growing its presence globally?
Martijn Peters: Every game begins with research. We gather market data, identify trends, and consider what features are actually in demand. We’ve even developed internal tools to help us forecast what may trend next. On top of that, we remain open to ideas from our partners—who often have their finger on the pulse of specific markets. That mix of data, prediction, and collaboration helps keep our creativity both fresh and relevant.
Can you tell us about a moment when taking a risk—or facing a challenge—led to real growth for Platipus or yourself personally?
Martijn Peters: Launching our live casino was definitely a bold and somewhat risky move. The market is dominated by established players, and entering that space required significant upfront investment and ongoing funding to build momentum. However, we believed in the long-term strategic value of diversifying our portfolio beyond slots and various table games.
This decision pushed us out of our comfort zone but ultimately opened new avenues for growth and positioned Platipus to meet evolving player demands. It’s a clear example of how measured risk-taking can create lasting opportunities when grounded in careful planning and market understanding.
Just for fun—if Fortune Smash were a cocktail, what would it be called and what would be in it?
Martijn Peters: It would definitely be a bold mix! I’d start with Cachaça from a Caipirinha, add a touch of absinth for some edge, throw in good old vodka, and finish it off with bitter lemon to balance it out. Unexpected, punchy, and surprisingly drinkable—kind of like the game itself.
