Kristoffer Krog, Head of Global Partnerships at Bazoom, plays a central role in driving the company’s international growth and industry relationships. What began as a link-building service has evolved into a partnership-driven SEO marketplace connecting brands, agencies, and publishers through transparent, performance-focused collaborations. With more than 5,000 clients worldwide and a strong presence across iGaming, crypto, and financial sectors, Bazoom continues to expand its platform while strengthening its footprint in key markets such as the United States and the United Kingdom.
In this CasinoRank interview, Krog discusses Bazoom’s mission to become the leading link-building SaaS platform, the growing importance of the iGaming ecosystem to the company’s strategy, and the challenges of competing in increasingly regulated SEO environments. He also shares insights into Bazoom’s expansion efforts, its long-standing industry partnerships, and the new products and content solutions designed to help operators, affiliates, and marketers scale more effectively.
How would you define Bazoom’s core mission today in 2026?
Kristoffer Krog: The core mission of Bazoom remains unchanged: to become the leading link-building SaaS platform in the industry.
To achieve this, Bazoom aims to outperform the competition by delivering the highest quality product across backlinks, media portfolio, content, delivery speed, and ease of use.
With over 5,000 global clients, what industries are currently driving the most growth for Bazoom?
Kristoffer Krog: There’s no doubt that industries with limited access to traditional marketing channels benefit significantly from Bazoom’s services.
Our primary focus is iGaming, including businesses such as casino affiliates, online casinos, operators, and sports betting platforms.
Closely following are industries like crypto, trading, forex, and blockchain developments.
That said, with a broad media portfolio covering multiple geographies and topics, our services are relevant to almost any industry. This is reflected in our diverse client base, which spans a wide range of sectors and needs.
The acquisition strengthened Bazoom’s push into the US and UK. What progress have you made so far, and what challenges have you encountered?
Kristoffer Krog: The US and UK have always been key markets for us, and the recent acquisition has allowed us to strengthen our position even further.
By expanding our LATAM team to support the US portfolio, and building on the established processes in the UK, we are continuing to position ourselves ahead of the competition.
You’ve partnered with Gamblers Connect and supported SiGMA events—how important is the iGaming ecosystem to Bazoom’s roadmap?
Kristoffer Krog: The iGaming ecosystem is a key focus for us. Through partnerships with Gamblers Connect and SiGMA events, we work to stay top of mind in the industry by maintaining a strong presence at major conferences.
We’ve partnered with SiGMA for several years, co-sponsoring award shows, padel tournaments, and iGathering networking events.
You’ll consistently find us at major European conferences with a Bazoom booth, where we showcase our product, connect with new prospects, and strengthen relationships with existing clients.
iGaming SEO is becoming increasingly competitive and regulated — how is Bazoom adapting its strategies for this vertical?
Kristoffer Krog: Our strategy team, led by Head of SEO Tamara Novitovic, works closely with clients to stay ahead of industry updates, emerging trends, and expert insights—ensuring effective go-to-market strategies.
In a highly competitive landscape, delivering strong service and helping our clients outperform their competition is a top priority.
Within more regulated iGaming markets, our specialized expertise in link building gives us a distinct advantage, enabling us to adapt quickly to the constantly evolving SEO landscape.
What product improvements or features are you most excited about right now?
Kristoffer Krog: I’m particularly excited about the upcoming features and product launches at Bazoom.
We are currently soft-launching several new offerings on our platform, including link insertions, brand mentions, native articles, PR articles, and sitewide articles.
At the same time, we’re developing a new platform extension called Content by Bazoom. This will provide a comprehensive interface designed to support all content needs – ranging from marketing pages and guest posts to informational content, translations, and product pages.
Together, these developments ensure that Bazoom users have everything they need at their fingertips, whether they’re launching new projects or optimizing existing link-building strategies.
With a background in digital media and a keen eye for emerging technologies, Ronaldo bridges the gap between players and platforms through clear, insightful reporting to the iGaming industry.
