A recent Kantar survey commissioned by SOFTSWISS sheds light on the crucial relationship between iGaming operators and technology providers. The findings offer valuable insights into the expectations and challenges shaping the online gambling industry.
Key Takeaways:
- Operators prioritize reliability and security in tech solutions
- Customization and flexibility are essential for market success
- Tech providers play a vital role in regulatory compliance
The iGaming industry’s rapid growth has intensified the need for robust technological solutions. The Kantar survey, conducted on behalf of SOFTSWISS, a leading iGaming software provider, reveals the key factors that operators consider when choosing tech partners.
Reliability and security emerge as the top priorities for operators. In an industry where downtime can result in significant revenue loss and security breaches can damage reputation, these factors are paramount. Operators expect tech providers to deliver stable platforms that can handle high traffic volumes and protect sensitive user data.
Customization and flexibility also rank high on operators’ wish lists. The diverse and ever-changing nature of the online gambling market demands solutions that can be tailored to specific needs and quickly adapted to new regulations or market trends. Tech providers that offer modular systems and easy integration capabilities are particularly valued.
The survey highlights the critical role of technology in ensuring regulatory compliance. As different jurisdictions implement varying rules for online gambling, operators rely heavily on their tech partners to navigate this complex landscape. Solutions that can be easily configured to meet different regulatory requirements across multiple markets are in high demand.
Innovation emerges as another key expectation. Operators look to tech providers to introduce new features and functionalities that can give them a competitive edge. This includes advanced analytics tools, AI-powered personalization, and cutting-edge game development capabilities.
The findings also underscore the importance of comprehensive support services. Operators expect round-the-clock technical assistance, regular software updates, and proactive problem-solving from their technology partners.
Interestingly, the survey reveals that while cost remains a consideration, it is not the primary factor in choosing a tech provider. Operators are willing to invest in high-quality solutions that can drive long-term growth and efficiency.
The relationship between operators and tech providers is evolving into a strategic partnership. Operators increasingly view their tech partners as key contributors to their business strategy, not just service providers. This shift is driving a trend towards more collaborative relationships and longer-term commitments.
For tech providers like SOFTSWISS, the survey offers valuable insights for product development and service improvement. It underscores the need for continuous innovation, robust security measures, and flexible solutions that can adapt to the dynamic iGaming landscape.
As the online gambling industry continues to expand and evolve, the role of technology providers becomes ever more crucial. The survey’s findings suggest that success in this competitive market will depend on tech providers’ ability to offer reliable, secure, and flexible solutions while staying ahead of regulatory changes and technological advancements.
For operators, the message is clear: choosing the right technology partner is a critical decision that can significantly impact business success. As the industry moves forward, we can expect to see even closer collaboration between operators and tech providers, driving innovation and growth in the exciting world of online gambling.
