SOFTSWISS CMO Valentina Bagniya is set to share insights on iGaming marketing strategies at the upcoming Marketing Leaders Forum by Clarion Gaming.
Key Takeaways:
- B2B brand building crucial for long-term trust and growth in iGaming
- Marketing role evolving to balance brand, demand, and AI integration
- SOFTSWISS marketing team recognized with multiple industry awards
Redefining iGaming Marketing
The iGaming industry is witnessing a shift in marketing approaches, with the function now recognized as a strategic growth driver. Valentina Bagniya, CMO at SOFTSWISS, will address this evolution at the Marketing Leaders Forum, focusing on the redefinition of marketing and future demands on industry leaders.
Bagniya will lead two key sessions at the event. The first, a keynote titled ‘Building B2B Brands That Lead the Game,’ will explore the importance of brand building in B2B iGaming and its impact on trust, growth, and leadership. The second, a panel discussion on ‘How CMOs Are Navigating the Next Era,’ will feature senior marketing executives debating the evolving role of marketing, including the balance between brand and demand, AI integration, and team leadership during transformation.
SOFTSWISS’ Marketing Perspective
Commenting on the evolving landscape, Bagniya stated: “B2B marketing in iGaming is evolving every day. It’s no longer just about logos or campaigns. It’s about long-term growth, building trust, and delivering real value across multiple markets. At SOFTSWISS, we’ve seen firsthand how a strong brand can open doors and inspire the whole team to think bigger.”
The Marketing Leaders Forum aims to bring together top global marketing executives, creative leaders, and industry experts to discuss emerging trends and the future of brand strategy in the gaming industry.
Recent Accolades and Upcoming Report
SOFTSWISS’ marketing team has recently garnered recognition at the EGR Marketing & Innovation Awards 2025, securing the Marketing Team of the Year title for the third time. Additionally, Bagniya was awarded B2B Marketer of the Year.
The company is preparing to release its 2026 iGaming Trends Report, a highly anticipated content project. Industry professionals can join a waitlist to be among the first to access the report upon publication.
This forum participation and the recent awards underscore SOFTSWISS’ commitment to innovative marketing strategies in the iGaming sector. As the industry continues to evolve, such insights from leading professionals are likely to shape future marketing approaches in online gambling and casino operations.
I remember the first time I saw Kai Tak, Hong Kong’s gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.
