SoftSwiss Expands Game Portfolio for 2024
Key Takeaways:
- SoftSwiss adds over 2,000 new games to its portfolio
- Three new products launched: Jackpot Aggregator, Sportsbook, and Lootbox Tournaments
- Company reports significant growth in bet amounts and player numbers
SoftSwiss, a leading iGaming software provider, has announced a substantial expansion of its game portfolio and the introduction of three new products for 2024. This move signals the company’s commitment to innovation and growth in the competitive online gambling market.
The company’s Game Aggregator platform now boasts over 16,000 games from more than 200 providers, with 2,000 new titles added in the past year alone. This expansion caters to the diverse preferences of online casino players, offering a wide range of options from classic slots to live dealer games.
Among the new additions to SoftSwiss’ product lineup is the Jackpot Aggregator, a tool designed to enhance player engagement and retention. This feature allows operators to create and manage custom jackpot campaigns across multiple game providers, potentially increasing the appeal of their online casinos.
The Sportsbook platform has also seen significant improvements, with the introduction of new features such as Freebet Booster and Comboboost. These enhancements aim to provide a more dynamic and rewarding experience for sports betting enthusiasts, potentially driving traffic and increasing player loyalty.
Lootbox Tournaments, another new offering, introduces a gamification element to online casinos. This feature allows operators to create engaging tournaments with prize pools, adding an extra layer of excitement for players and potentially boosting overall gameplay time.
SoftSwiss reports impressive growth figures for 2023, with the total bet amount across all products reaching €326 billion, marking a 65% increase from the previous year. The number of players using SoftSwiss-powered platforms also saw a substantial rise, growing by 46% to reach 41 million.
The company’s expansion efforts extend beyond product development. SoftSwiss has strengthened its presence in key markets, obtaining licenses in Greece and Serbia. These regulatory approvals open up new opportunities for growth and underscore the company’s commitment to operating within legal frameworks.
Andrey Starovoitov, Co-CEO at SoftSwiss, expressed optimism about the company’s direction, stating, “We are proud of our achievements in 2023 and are excited about the opportunities that lie ahead in 2024.”
As the iGaming industry continues to evolve, SoftSwiss’ strategic moves position it to capitalize on emerging trends and player preferences. The expanded game portfolio and new product offerings demonstrate the company’s adaptability and innovation in a rapidly changing market.
For online casino operators, these developments present opportunities to enhance their platforms with cutting-edge features and a broader game selection. Players, in turn, can look forward to a more diverse and engaging gaming experience across SoftSwiss-powered casinos.
As the company moves forward, industry observers will be watching closely to see how these new offerings impact SoftSwiss’ market position and the broader iGaming landscape. With its continued focus on innovation and expansion, SoftSwiss appears well-positioned to maintain its role as a key player in the online gambling sector.
