PressEnter Group has announced another addition to its growing family of branded properties. This time around, it is Rapid Casino that is joining the Group, becoming the sixth brand to operate under the PressEnter banner. In doing so, Rapid Casino is aligning itself with some prestigious names, including 21.com, JustSpin, NitroCasino, Neon Vegas and UltraCasino.
Both organizations are licensed by the Malta Gaming Authority and are targeting dominance over the growing market in the European island nation. The latest addition to the PressEnter roster, however, is a little different from the rest, and the Group’s management team will be hoping to add further dynamism and excitement to their offerings.
An unusual gaming experience
Rapid Casino offers a themed user experience based around the aesthetics of the Old American West. When visiting the Rapid digital casino, users find themselves engaging with the story of Trae Rapid — a protagonist who escaped a background of slavery in the State of Mississippi to become a cowboy and gunslinger on the Western Frontiers. As they follow this story of adventure, vengeance, deception and redemption, players have the opportunity to play a number of different online casino games, as Rapid Casino seeks to weave a compelling narrative into the experience of iGaming.
As part of the Rapid Casino universe, players will be able to access live online gambling games from some of the industry’s biggest names, as well as more than 2,000 slot and table games. Loyalty rewards schemes — including the appropriately Western-themed “Most Wanted” — provide further opportunities to win.
Targeting dynamic but sustainable growth
With this unique addition to their Group, PressEnter is seeking to expand their brand and secure a greater market share. PressEnter CEO, Lahcene Merzoug, had this to say:
“Rapid Casino is a strong addition to our impressive portfolio of online casinos and promises to deliver a superior player experience” Mr Merzoug said, before going onto explain that PressEnter is keen to entertain and engage their players while also providing a safe and responsible gaming environment for everyone involved.
“In Rapid Casino, we have a sustainable, fun-themed user experience that sets the standard for others to follow,” he added.
PressEnter Group — initially known as BetPoint Group — was founded in 2018 and has grown rapidly in the intervening three years. The team launched their company off the back of their own passion for gaming, and this has been reflected in the Group’s portfolio so far. Excitement, boldness and dynamism are three things that the team appears to be very serious about — something that was undoubtedly a key factor in the signature of their latest partner, Rapid Casino.
But PressEnter says that they temper this bold approach with a responsible and stable approach to gaming. This is something that will be key to the success of PressEnter Group — and of all of their associated brands — as they hope to increase their expansion in the coming years.
