Pragmatic Play, a leading iGaming content provider, has expanded its footprint in Brazil through a partnership with local operator Rei do Pitaco (RDP). This move marks a significant step in Pragmatic Play’s Latin American growth strategy.
Key Takeaways:
- Pragmatic Play partners with Brazilian operator Rei do Pitaco
- The deal includes Pragmatic Play’s slots and live casino content
- This expansion strengthens Pragmatic Play’s presence in Latin America
Pragmatic Play, a prominent name in the iGaming industry, has made a strategic move to enhance its presence in the Brazilian market. The company has entered into a partnership with Rei do Pitaco (RDP), a local operator, to provide its extensive portfolio of gaming content.
This collaboration will see RDP integrating Pragmatic Play’s renowned slot titles and live casino offerings into its platform. Players at RDP will now have access to popular Pragmatic Play slots such as Gates of Olympus™ and Sugar Rush™, as well as an array of live casino games including Roulette and Blackjack.
The partnership is part of Pragmatic Play’s broader strategy to expand its footprint in Latin America. Brazil, with its growing iGaming market, represents a key target for the company’s expansion plans. By teaming up with RDP, Pragmatic Play aims to tap into the operator’s local expertise and established player base.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, expressed enthusiasm about the deal: “We’re delighted to partner with Rei do Pitaco and bring our leading slots and Live Casino content to even more Brazilian players. The Latin American market remains a key area of focus for us, and we’re excited to maintain our growth in the region with such a reputable and well-recognized brand.”
This move aligns with Pragmatic Play’s track record of forming strategic partnerships to enter new markets. The company has been actively expanding its presence in Latin America, recognizing the region’s potential for iGaming growth.
For RDP, the partnership offers an opportunity to enhance its gaming portfolio with high-quality, internationally recognized content. This could potentially attract new players and increase engagement among existing ones, boosting the operator’s competitive edge in the Brazilian market.
The iGaming landscape in Brazil is evolving, with recent regulatory changes opening up new opportunities for operators and content providers. Pragmatic Play’s entry into this market through the RDP partnership positions the company to capitalize on these developments.
As the iGaming industry continues to grow globally, partnerships like this one between Pragmatic Play and RDP are likely to become increasingly common. They allow content providers to expand their reach while enabling local operators to offer a more diverse and attractive gaming experience to their players.
This collaboration between Pragmatic Play and RDP serves as another example of the ongoing internationalization of the iGaming industry. It highlights the importance of strategic partnerships in navigating local markets and meeting the evolving demands of players worldwide.
