Playson Enters Colombian iGaming Market with Rush Street Interactive

Key Takeaways:

• Playson has received a full license from Colombian regulator Coljuegos
• The company has partnered with Rush Street Interactive (RSI) for its market entry
• Colombia marks Playson’s third regulated market in Latin America

Strategic Expansion into Regulated Colombian Market

Playson, a leading online gambling content developer, has officially entered Colombia’s regulated iGaming sector after obtaining a full license from Coljuegos, the country’s gambling regulatory authority. The company has launched its operations through a partnership with major operator Rush Street Interactive (RSI).

This market entry forms part of Playson’s broader Latin American expansion strategy. Colombia’s inclusion among the company’s regulated markets provides an opportunity to showcase Playson’s approved platform and game portfolio in one of the region’s most established gambling economies.

Partnership with Tier-1 Operator

The launch with Rush Street Interactive, a Tier-1 operator with strong presence throughout the Americas, demonstrates Playson’s strategy of collaborating with reputable partners in priority regulated jurisdictions.

Colombia is considered one of Latin America’s most advanced and strictly regulated gambling markets. Operators must adhere to rigorous standards in technology, security, and reporting requirements.

Technical Certification and Game Availability

Playson’s certification in Colombia validates that their cloud-based platform can deliver fast response times, consistent stability, and seamless gaming experiences to players across the region.

With the full launch complete, Colombian players now have access to Playson’s extensive game library, which has gained recognition in regulated markets worldwide for its features and design elements.

Third Latin American Market Entry

This Colombian launch represents Playson’s third successful market entry in Latin America, furthering the company’s initiative to establish a strong presence in regulated markets across the region.

Cristhian Zito, Head of LATAM at Playson, said:

Entering the Colombian market is an important milestone for Playson, and doing so alongside Tier-1 operators of the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements. Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.