Blask’s latest report on the U.S. iGaming market reveals a significant lead for offshore brands, challenging the landscape of online gambling in the country.
Key Takeaways:
- Offshore brands dominate U.S. iGaming, with nearly double the player interest of onshore operators.
- Unregulated states show higher engagement with offshore brands, while regulated markets favor onshore operators.
- California emerges as the largest unregulated market, with an average Competitive Earning Baseline of $8.5 billion.
Offshore Brands Maintain Strong Foothold
The NEXT Summit: New York 2025 set the stage for Blask to unveil its comprehensive analysis of the U.S. iGaming market. The report’s findings underscore the continued dominance of offshore brands, particularly in states where iGaming remains unregulated.
Blask’s AI-driven analytics reveal a stark contrast in player engagement between offshore and onshore operators. Unregulated states with offshore brands recorded a Blask Index score of 60.6 million, compared to 28.9 million in regulated states with onshore operators.
State-Level Insights
The report provides granular, state-level segmentation, offering unprecedented insights into brand performance across individual states. California leads as the largest unregulated market, boasting an average Competitive Earning Baseline (CEB) of $8.5 billion. Texas follows with $5.3 billion, while Florida, a mixed state, reports $4.9 billion.
In regulated markets like Pennsylvania and New Jersey, offshore brand penetration is significantly lower. Pennsylvania exemplifies this trend, with leading onshore brands FanDuel, DraftKings, and BetMGM collectively generating an average CEB of $2.5 billion.
Offshore Brand Leadership
Bovada emerges as the offshore market leader, with a total average CEB of $13 billion across the USA. The brand holds substantial market shares in key unregulated states: 38% in California, 39% in Texas, and 24.1% in Florida. Other prominent offshore operators, including BetOnline, BetUS, and Ignition Casino, maintain a significant presence in unregulated and mixed states.
Market Dynamics and Future Implications
Blask’s report highlights the importance of understanding both offshore and onshore brand segmentation for developing data-driven strategies. The findings provide regulators and operators with crucial intelligence to navigate the evolving iGaming landscape.
The contrast between regulated and unregulated markets underscores the potential impact of future regulatory changes on the industry. As more states consider legalizing online gambling, the dynamics between offshore and onshore operators may shift significantly.
Accessing the Full Report
For those seeking more detailed insights, Blask offers the complete report for download. Interested parties can access the ‘Blask x NEXT: U.S. online iGaming and betting market report 2024’ by filling out a form on their website.
The report’s release at the NEXT Summit: New York 2025 marks a significant milestone in understanding the complex U.S. iGaming market. As the industry continues to evolve, such data-driven insights will prove invaluable for stakeholders navigating this dynamic landscape.
