Golden Whale and Flows have announced an extension of their partnership, aiming to revolutionize player engagement in the iGaming sector through advanced AI and automation technologies.
Key Takeaways:
- Golden Whale and Flows renew their successful collaboration in AI-driven iGaming solutions.
- The partnership focuses on real-time player engagement and personalized experiences.
- New features include early pLTV prediction and in-session churn prevention.
Strengthening AI-Powered iGaming Solutions
The data-driven service provider Golden Whale has renewed its partnership with Flows, the automation platform that has been making waves in iGaming operations. This collaboration, which began in 2023, has already shown promising results in enhancing player engagement and retention for online casino operators.
Real-Time Personalization at Scale
At the core of this partnership is the synergy between Golden Whale’s AI insights and Flows’ automation capabilities. This combination allows operators to respond to player behavior instantly, offering tailored experiences that keep users engaged. The system continuously learns from player data and triggers appropriate actions, whether it’s a reward, incentive, or personalized offer.
Cutting-Edge Features for Operators
The renewed partnership brings several innovative features to the table:
1. Very Early pLTV Prediction: Accurate Player Lifetime Value forecasts to optimize acquisition and retention strategies.
2. AI-Powered Learning Tools: Retention optimization that adapts in real-time to improve specific campaign types.
3. In-Session Churn Prevention: Real-time detection and intervention to engage at-risk players.
4. Fully Automated Event Trigger: Advanced AI models recommending personalized actions and offers.
5. Real-Time AI-Driven Recommendations: Continuous optimization of game suggestions based on individual player behavior.
Industry Perspectives
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, expressed enthusiasm about the partnership’s extension: “Having already witnessed some hugely impressive results over the past two years working together, we’re delighted to announce the extension of our partnership with Flows. By combining our advanced engagement optimization with Flows’ automation technology, we’ll continue to empower operators to have meaningful interactions with customers that boost engagement and maximise retention.”
Dan de Souza, Vice-President of Commercial at Flows, added: “From the moment Flows first started working with Golden Whale, we knew we could create something that would truly impact the iGaming industry. Over the past two years, that belief has been proven through real success stories with our partners. Now, we’re excited to build on this foundation and drive even greater innovation, helping operators shift from reactive to proactive strategies by seamlessly leveraging AI-driven insights and automation for smarter, more efficient player engagement.”
Implications for iGaming Operators
This extended partnership between Golden Whale and Flows represents a significant development for iGaming operators. By leveraging AI-driven insights and automation, operators can potentially improve their player retention rates, optimize their marketing strategies, and provide more personalized gaming experiences. As the online casino market continues to grow and evolve, such technological advancements may become crucial for operators looking to maintain a competitive edge.
