GameOn strengthens its marketing division with the appointment of Michela Pace as Marketing Operations Manager, leveraging her extensive iGaming industry experience.
Key Takeaways:
- Michela Pace joins GameOn as Marketing Operations Manager
- She brings valuable experience from her tenure at Swintt
- GameOn aims to enhance its Fractional CMO offering with this addition
From Intern to Marketing Manager: Michela’s Journey
Michela Pace’s career in the iGaming sector began in 2021 as a marketing intern at Swintt, a prominent slot studio. Recognizing her potential, Swintt quickly offered her a full-time position as Campaign Coordinator. Pace’s career trajectory continued upward, progressing to Marketing Executive and then to Marketing Manager over a two-year period.
During her time at Swintt, Pace gained comprehensive experience in various marketing initiatives. Her responsibilities included managing game launch campaigns, overseeing content calendars, organizing events, handling merchandise, and collaborating with media partners to enhance brand visibility through interviews, press releases, and editorial features.
New Role at GameOn
In her new position as Marketing Operations Manager at GameOn, Pace will support the wider CMO team led by Alex Wilson. Her role involves direct collaboration with clients on their marketing strategies and campaigns, bringing her passion for marketing and branding to the table.
Alex Wilson, Head of Marketing Division at GameOn, commented on the appointment: ‘I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience. Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from. More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.’
Pace’s Perspective on the New Opportunity
Expressing her enthusiasm for the new role, Michela Pace stated: ‘I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them. I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.’
Implications for GameOn and Its Clients
The addition of Michela Pace to GameOn’s team is expected to bolster the company’s marketing capabilities. Her experience in building Swintt’s industry profile from the ground up is likely to prove valuable for GameOn’s clients. This strategic hire aligns with GameOn’s efforts to enhance its Fractional CMO offering and deliver improved value and results for its clientele in the competitive iGaming market.
