EvenBet Gaming CEO Dmitry Starostenkov recently shared insights on online poker’s future, highlighting regional trends and its integration with other gambling sectors.
Key Takeaways:
- Online poker remains popular globally, with varying regional preferences
- Gamification and innovative marketing drive industry growth
- Tailored strategies are crucial for different markets
Regional Preferences in Online Poker
Online poker continues to thrive in Europe, the United States, Latin America, and Asia. However, player preferences differ across regions, ranging from classic Texas Hold’em to local card game variants. The industry is expanding by integrating poker with sports betting and casino offerings, creating a more diverse iGaming experience.
Growth Drivers in the Poker Segment
The poker sector is experiencing notable expansion, fueled by the implementation of gamification elements, innovative bonus structures, and cross-marketing tools. Operators who effectively leverage these strategies are seeing increased revenue and attracting new player demographics.
Marketing Strategies for Player Engagement
Marketing tools play a crucial role in poker’s development. Bonuses, rakeback programs, referral systems, and private clubs are key elements that help operators maintain player interest and enhance the overall gaming experience.
Starostenkov emphasizes the importance of tailoring marketing approaches to specific audiences: “Effective marketing tools must be tailored to the specific audience. For instance, in Europe, complex bonus systems with deeply integrated gamification are highly effective, as players often respond well to engaging and strategic promotions. In Africa, where poker audiences are still emerging, simplicity is key. Basic and easy-to-understand bonus systems resonate better with players who are new to poker.”
Integration Opportunities for iGaming Operators
For operators interested in adding poker to their platforms, Slotegrator offers integration solutions. The company, established in 2012, provides software and business solutions for online casino and sportsbook operators, focusing on platform development, game content integration, and payment system implementation.
Slotegrator works with licensed game developers to offer a comprehensive portfolio of casino content, including slots, live casino games, poker, virtual sports, table games, lotteries, and casual games. Additionally, the company provides consulting services for gambling license acquisition and business incorporation.
As the iGaming landscape continues to evolve, understanding regional preferences and implementing effective marketing strategies will be crucial for operators looking to capitalize on the enduring popularity of online poker.
