DraftKings Boosts Player Protection with AI Tool
DraftKings has integrated Mindway AI’s Gamalyze tool into its Responsible Gaming Center, expanding player education resources with a behavior-based assessment approach.
Key Takeaways:
- Gamalyze analyzes user decision-making through a simulated card game rather than traditional self-assessment questionnaires
- The tool provides personalized feedback to help players understand their gaming habits
- The integration represents DraftKings’ commitment to combining technology and research for responsible gaming
New Approach to Player Assessment
DraftKings has enhanced its responsible gaming framework by incorporating Mindway AI’s Gamalyze tool into its Responsible Gaming Center. Unlike conventional self-assessment methods, Gamalyze evaluates player behavior through a brief interactive card game simulation, analyzing decision-making patterns rather than relying on self-reported answers.
The tool delivers individualized feedback designed to help users gain better insight into their gaming habits. Within the DraftKings platform, Gamalyze functions as an optional educational resource rather than a diagnostic or enforcement mechanism, complementing the operator’s existing suite of responsible gaming tools including limit-setting features and educational content.
Science-Based Player Protection
Mindway AI, which operates as part of Better Collective, develops neuroscience-informed solutions for gambling risk assessment. This partnership with DraftKings represents another significant deployment of its technology with a major iGaming operator, extending the reach of its protective tools in regulated markets.
“Mindway AI is committed to advancing science-based tools so that players can game responsibly,” said Rasmus Kjaergaard, CEO of Mindway AI. “Integrating Gamalyze with DraftKings’ Responsible Gaming Center reflects our mutual commitment to providing customers with access to educational and personalized insights based on their own real-world engagement. Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base.”
Strengthening Responsible Gaming Culture
The integration aligns with DraftKings’ stated approach of combining technology, research, and external expertise to support responsible participation across its iGaming products. The company views this addition as part of its ongoing commitment to player education and protection.
“At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.”
This collaboration demonstrates how technology-driven approaches are increasingly being adopted by major operators to enhance player protection measures in the iGaming sector, moving beyond traditional responsible gaming tools toward more interactive and personalized solutions.