Blask, an AI-powered analytics platform, has launched a new dashboard that provides iGaming operators with global brand performance insights, revolutionizing industry analysis.
Key Takeaways:
- Blask’s ‘All Brands’ dashboard offers global iGaming market analysis
- New features include Acquisition Power Score and Competitive Earning Baseline
- The platform uses AI and manual review for over 95% accuracy in brand identification
Global Insights for iGaming Operators
Blask, a leading AI-powered analytics platform in the iGaming sector, has introduced its ‘All Brands’ dashboard, offering operators a comprehensive view of their brand performance on a global scale. This new tool addresses the industry’s need for consolidated data analysis, moving beyond localized market evaluations.
The dashboard integrates key indicators from various markets, providing a unified environment for assessing brand performance and planning expansion strategies. It incorporates Blask’s proprietary metrics, including the Acquisition Power Score (APS) and Competitive Earning Baseline (CEB), which measure user acquisition effectiveness and potential revenue based on competitive factors, respectively.
Advanced Analytics and AI Integration
Blask’s platform utilizes a combination of computer vision, optical character recognition (OCR), and multilingual keyword analysis to identify and evaluate iGaming brands. This automated process is followed by manual review, ensuring over 95% accuracy in brand identification within the iGaming sphere.
The dashboard also introduces the Brand’s Accumulated Power (BAP) metric, which considers real-time signals such as online searches, social media references, and audience engagement. This provides a more nuanced view of a brand’s current market position and momentum.
Benefits for Industry Stakeholders
The ‘All Brands’ dashboard offers significant advantages not only for operators but also for providers, analysts, and affiliates. It enables the identification of promising partnerships and helps focus resources on markets with strong growth potential, as indicated by APS and CEB metrics.
CEO and co-founder Blask Max Tesla states, “The new features offer operators the chance to fully grasp where their brands stand globally and swiftly adapt to new opportunities across different regions.”
Flexible Data Analysis
Users can filter data over various time frames, from the entire observation period to specific weeks or months. This flexibility allows for detailed trend analysis and the identification of market fluctuations, supporting more informed decision-making in the fast-paced iGaming industry.
The ‘All Brands’ dashboard represents a significant step forward in iGaming analytics, providing operators with the tools needed to navigate the complex global market landscape effectively.
