{"id":3467,"date":"2022-01-05T14:53:00","date_gmt":"2022-01-05T14:53:00","guid":{"rendered":"https:\/\/casinorank.com\/?p=3467"},"modified":"2021-12-21T15:01:41","modified_gmt":"2021-12-21T15:01:41","slug":"how-to-compete-with-other-affiliates","status":"publish","type":"post","link":"https:\/\/casinorank.com\/casino-affiliate\/how-to-compete-with-other-affiliates\/","title":{"rendered":"Overreliance on Key Platforms: How to Make Your Affiliate Program More Resilient"},"content":{"rendered":"\n

Overreliance on Key Platforms: How to Make Your Affiliate Program More Resilient<\/h2>\n\n\n\n

Social media marketers \u2014 as well as more general users \u2014 experienced severe disruption<\/a> in November 2021, as some of the world’s biggest platforms went offline temporarily. Facebook and Instagram, which are both parts of the same group of companies, went down on November 2nd, leaving users unable to access their accounts or any of the platforms’ features. Instant messaging platform WhatsApp \u2014 another Facebook property \u2014 was also disrupted.<\/p>\n\n\n\n

As if this wasn’t bad enough, further disruptions were reported<\/a> two weeks later. On November 19th, it was reported that UK, India and US-based users were having problems accessing Facebook, Instagram and WhatsApp. Some Google properties, including Gmail and YouTube, also encountered problems in November.<\/p>\n\n\n\n

There is a lesson to be learned from this: no website or platform \u2014 no matter how big or well-established \u2014 is immune to disruption. For social media and affiliate marketing professionals, this may represent something of a wake-up call.<\/p>\n\n\n\n

While affiliate programs are not permitted by Facebook’s guidelines, they are being beta-tested on the Instagram platform<\/a>, and social media is still a huge asset to affiliates, thanks to the potential it offers for indirect marketing. With this in mind, how can affiliate marketers make their programs more resilient?<\/p>\n\n\n\n

Channel Diversification Becomes a Priority<\/h3>\n\n\n\n

First and foremost, affiliate marketers need to make sure that they do not have all of their eggs in one basket. If marketers are exclusively targeting prospects and promoting affiliate links across a single channel, this exposes them to risk.<\/p>\n\n\n\n

While platforms such as Facebook and YouTube might be extremely lucrative for indirect affiliate marketing \u2014 and are generally stable \u2014 professionals need a contingency plan in place if these platforms are suddenly unavailable.<\/p>\n\n\n\n

A Focus on Server Resilience and Redundancy<\/h3>\n\n\n\n

Building websites and directing traffic to partners are two of the key pillars of many affiliate programs. This means the success of the program is built upon the success of these websites. <\/p>\n\n\n\n

Marketers need to make sure they work with server providers that can offer a competitive uptime guarantee and that use cloud technology to back sites up. Utilizing multiple redundant servers also helps businesses to continue operation even when one server goes down. <\/p>\n\n\n\n

More Profound Connections with Partners and Customers<\/h3>\n\n\n\n

Unfortunately, there is no guarantee that a website or marketing channel will not encounter disruption. If the worst happens, marketers need to know that their business has the resilience to pass through this disruption without too much damage.<\/p>\n\n\n\n

This means building strong and stable relationships with affiliate partners, as well as with audience members. With a solid foundation already built, partners and customers grow to trust the website and the organization and are likely to look more favorably on temporary periods of disruption as a result.<\/p>\n\n\n\n

Overreliance Is a Danger for Marketers<\/strong><\/h3>\n\n\n\n

The common theme here is clear \u2014 overreliance is a danger. When affiliate marketers are focusing all their efforts on one social media platform, one messaging channel, one blog website, or one server, this blinkered vision puts their business at risk. Diversification is the only antidote for affiliates looking to shore up their businesses against future disruption.
Word count: 532\/500The text has been certified100% original<\/a> by CopyscapeMark as published<\/em>Edit<\/em>Download<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Overreliance on Key Platforms: How to Make Your Affiliate Program More Resilient Social media marketers \u2014 as well as…\n","protected":false},"author":3,"featured_media":3469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[346],"tags":[],"yoast_head":"\nHow To Compete With Other Affiliates | CasinoRank\u00ae<\/title>\n<meta name=\"description\" content=\"In a competitive industry such as online gambling, it can be challenging. 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