{"id":3132,"date":"2021-12-16T14:43:00","date_gmt":"2021-12-16T14:43:00","guid":{"rendered":"https:\/\/casinorank.com\/?p=3132"},"modified":"2022-12-01T14:50:34","modified_gmt":"2022-12-01T14:50:34","slug":"swedens-playstar-targets-us-expansion","status":"publish","type":"post","link":"https:\/\/casinorank.com\/casino-affiliate\/swedens-playstar-targets-us-expansion\/","title":{"rendered":"Sweden’s PlayStar Targets US Expansion"},"content":{"rendered":"\n
PlayStar Casino has announced that they plan to expand their online gambling business on an international scale, crossing the Atlantic and making moves in the US market for the first time. The Swedish online casino firm has set their sites on New Jersey on the United States’ west coast and are expected to be open for business in this new market by early 2022.<\/p>\n\n\n\n
But PlayStar will not be making the move alone. They will be working with another European organization as both companies seek to gain a foothold in the lucrative New Jersey market \u2014 iGaming hosting provider Internet Vikings.<\/p>\n\n\n\n
Internet Vikings is already Europe’s leading hosting provider for online betting and gambling products. What’s more, they are already fairly well established in the US, with an existing presence in the states of West Virginia and Colorado. <\/p>\n\n\n\n
With this in mind, the move looks likely to be beneficial for both organizations \u2014 PlayStar gains a partner with existing stateside knowledge and pedigree, while Internet Vikings gains an unprecedented opportunity to break into the New Jersey gaming market.<\/p>\n\n\n\n
Building a presence in the State of New Jersey would be something of a big deal for both organizations. Around 21.5% of all online sports<\/a> betting takes place in New Jersey \u2014 one of only 15 states that permit this form of gambling \u2014 and the state has a long history of casino gaming, thanks primarily to the legacy of Atlantic City<\/a>. <\/p>\n\n\n\n