{"id":3124,"date":"2021-12-06T13:54:00","date_gmt":"2021-12-06T13:54:00","guid":{"rendered":"https:\/\/casinorank.com\/?p=3124"},"modified":"2021-11-22T12:06:30","modified_gmt":"2021-11-22T12:06:30","slug":"cola-group-invests-in-sports-betting-in-nigeria","status":"publish","type":"post","link":"https:\/\/casinorank.com\/news\/cola-group-invests-in-sports-betting-in-nigeria\/","title":{"rendered":"Cola Group Invests in Sports Betting in Nigeria"},"content":{"rendered":"\n
Cola Group has announced its latest venture \u2014 a move into the growing Nigerian market with a new subsidiary brand, Cola.bet. The company already has a significant presence across sports betting’s African markets, including betting operations in Zambia, as well as in Kenya and Ethiopia in East Africa. Now, Cola is setting its sights on the West African region \u2014 in particular Africa’s most populous country, Nigeria.<\/p>\n\n\n\n
Earlier this year, Cola Group was granted a license by the Lagos State Lotteries Board, permitting the establishment of a Nigerian subsidiary. Since then, Cola has been seeking investment for its latest venture, achieving $14.5 million worth of capital<\/a> to get the new initiative off the ground.<\/p>\n\n\n\n The company itself is licensed in Curacao, a Caribbean island off the coast of Venezuela and a constituent country in the Kingdom of the Netherlands. From this base, Cola Group has already established itself across Latin America and Europe, as well as a number of African markets. <\/p>\n\n\n\n Creating a sports gambling subsidiary in Nigeria represents a huge opportunity for the organization \u2014 with a population of 206.1 million<\/a>, Nigeria offers huge potential for gambling providers. This is almost double the population of Africa’s next most populous nation, Ethiopia, where Cola already has a strong and growing presence.<\/p>\n\n\n\n The strategy appears to focus on a mobile-first approach. This involves achieving widespread integration with local payment providers in the Nigerian market, enabling connections with as broad a range of consumers as possible.<\/p>\n\n\n\n Dinu Bors, chief operating officer for Cola Group’s Nigerian operations, had this to say:<\/p>\n\n\n\n \u201cCola.bet delivers an exceptional customer-first experience, and the launch augments our global ambitions within the iGaming space.\u201d This outlines how the organization plans to utilize a user-focused approach as it captures this lucrative market. <\/p>\n\n\n\n “We\u2019ll be rolling out several innovative features over the coming months; we\u2019re only just getting started.\u201d<\/p>\n\n\n\nAn Increasingly International Profile<\/h2>\n\n\n\n
Providing a Range of Products and Services to the Nigerian Market<\/h2>\n\n\n\n