{"id":2948,"date":"2021-09-22T08:37:00","date_gmt":"2021-09-22T08:37:00","guid":{"rendered":"https:\/\/casinorank.com\/?p=2948"},"modified":"2021-11-22T12:06:31","modified_gmt":"2021-11-22T12:06:31","slug":"uk-broadcasters-show-47-fewer-betting-ads-during-euro-2020","status":"publish","type":"post","link":"https:\/\/casinorank.com\/news\/uk-broadcasters-show-47-fewer-betting-ads-during-euro-2020\/","title":{"rendered":"UK Broadcasters Show 47% Fewer Betting Ads During Euro 2020"},"content":{"rendered":"\n
As the second-biggest competition for European football fans\u00a0\u2014 after the World Cup\u00a0\u2014 the European Championships represents a great opportunity for betting providers to reach their audience. Just under\u00a031 million viewers<\/a>\u00a0watched the Euro 2020 final between England and Italy, with others tuning in online. While the bulk of this audience went to the ad-less BBC coverage, there were plenty of opportunities for betting companies to advertise their services on commercial channel ITV, both during the final game and the rest of the tournament.<\/p>\n\n\n\n For example, England’s semi-final victory over Denmark was shown on ITV in the UK, garnering a peak audience of 27.6 million<\/a> for the broadcaster’s standard and catch-up channels. Even in the group stages, 17.7 million UK viewers<\/a> were watching ITV as England beat the Czech Republic and Scotland was eliminated at the hands of Croatia.<\/p>\n\n\n\n In today’s digital world, these are huge figures. With more options at their disposal, viewers are not restricted to watching games via traditional broadcasters and may instead choose to follow matches online and through other channels. However, despite these big numbers, significantly fewer betting ads were shown by broadcasters during this year’s Euros.<\/p>\n\n\n\nHigh Euro 2020 Viewing Figures, But Fewer Ads<\/h2>\n\n\n\n