{"id":2838,"date":"2021-07-29T07:29:00","date_gmt":"2021-07-29T07:29:00","guid":{"rendered":"https:\/\/casinorank.com\/?p=2838"},"modified":"2021-11-22T12:06:32","modified_gmt":"2021-11-22T12:06:32","slug":"international-marketing-strategies-in-gambling","status":"publish","type":"post","link":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/","title":{"rendered":"International Marketing Strategies in Gambling"},"content":{"rendered":"\n<p>We live in a digital age, and this is certainly\u00a0reflected in the betting market. In 2020, the international online gambling market was\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/270728\/market-volume-of-online-gaming-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">valued at $59 billion<\/a>, and this is expected to grow to more than $92.9 billion by 2023 \u2014 a huge increase in only a few years.<\/p>\n\n\n\n<p>This means more than just a whole lot of revenue for <a href=\"https:\/\/onlinecasinorank.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">online betting providers<\/a>. This means a more mobile, more flexible market across the globe. Today&#8217;s gambling services have a truly international scope and are able to connect with\u00a0markets that would previously have been out of reach.<\/p>\n\n\n\n<p>But marketing is difficult in this sector. Due to the rules and regulations that govern gambling, traditional marketing campaigns are not possible. Instead, providers need to employ the right international marketing strategy to reach new customers in the field.<\/p>\n\n\n\n<h2 id=\"a-focused-knowledge-based-approach\" class=\"wp-block-heading\">A Focused, Knowledge-based Approach<\/h2>\n\n\n\n<p>Everything needs to be based on knowledge and insight. You need to know the market you are trying to reach, and you need to know the customers you are connecting with. This means utilizing a data-driven strategy.<\/p>\n\n\n\n<p>Research your target market, and then use this knowledge to reach customers with offers and products that you feel they will respond well to. Over time, your datasets will grow, and you will be able to refine your data-driven strategy. From here, you can segment your audience in order to provide them with better communication and better offers.<\/p>\n\n\n\n<h2 id=\"join-or-align-with-local-organizations\" class=\"wp-block-heading\">Join or Align with Local Organizations<\/h2>\n\n\n\n<p>There is a multitude of different organizations and associations that protect the rights of gamblers and gambling providers in an effort to make the betting environment a safe and positive one. Aligning with these organizations \u2014 or joining organizations where possible \u2014 can help providers get established in different international markets.<\/p>\n\n\n\n<p>For example, aligning with the Australasian Gaming Council could help businesses seeking to expand into the Australian or New Zealand markets, while joining an organization like RAiG could benefit those looking to get established in the UK.<\/p>\n\n\n\n<h2 id=\"be-transparent\" class=\"wp-block-heading\">Be Transparent<\/h2>\n\n\n\n<p>Transparency is everything in international marketing for gambling providers. Customers do not want to feel like they are being taken advantage of or tricked into taking unsuitable bets. These strategies may even be illegal in many jurisdictions across the world. Instead, they want to work with gambling providers who are open and honest about what they provide and about their company identity.&nbsp;<\/p>\n\n\n\n<p>When looking to expand into international markets, put transparency first. An open and honest approach fosters good relationships with customers and helps to secure regulatory compliance across different global locations.<\/p>\n\n\n\n<h2 id=\"make-user-experience-a-priority\" class=\"wp-block-heading\">Make User Experience a Priority<\/h2>\n\n\n\n<p>There is a lot of choice in the market, so make sure that customers recognize you as one of the best options. Create websites and platforms that provide a great user experience, with members&#8217; areas that put relevant products at your customers&#8217; fingertips, an intuitive design that makes navigation easy, and swift loading times that don&#8217;t keep users waiting.<\/p>\n\n\n\n<p>Fail to provide this, and you may end up driving your users elsewhere in search of this experience.<\/p>\n\n\n\n<p>On the surface, marketing may appear difficult for gambling providers. However, the core principles of a data-driven approach, a great user experience, and an honest and transparent corporate identity can help these providers reach an ever-expanding audience.<\/p>\n","protected":false},"excerpt":{"rendered":"We live in a digital age, and this is certainly\u00a0reflected in the betting market. In 2020, the international&hellip;\n","protected":false},"author":3,"featured_media":2839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[346,2,344],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>International Betting Marketing Strategies | CasinoRank\u00ae<\/title>\n<meta name=\"description\" content=\"Looking for a way to up your international marketing strategy within gambling? \ud83c\udfb0 Read all the insights and tips in this article \ud83c\udf1f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Betting Marketing Strategies | CasinoRank\u00ae\" \/>\n<meta property=\"og:description\" content=\"Looking for a way to up your international marketing strategy within gambling? \ud83c\udfb0 Read all the insights and tips in this article \ud83c\udf1f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino &amp; iGaming News | Casinorank.com\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T07:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-22T12:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casinorank.com\/wp-content\/uploads\/2021\/06\/las-vegas.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"967\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eddy Cheung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eddy Cheung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\"},\"author\":{\"name\":\"Eddy Cheung\",\"@id\":\"https:\/\/casinorank.com\/#\/schema\/person\/8209de544aea31a78e2bf8ebaee3b755\"},\"headline\":\"International Marketing Strategies in Gambling\",\"datePublished\":\"2021-07-29T07:29:00+00:00\",\"dateModified\":\"2021-11-22T12:06:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/casinorank.com\/#organization\"},\"articleSection\":[\"Affiliates\",\"Casino News\",\"Operator\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\",\"url\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\",\"name\":\"International Betting Marketing Strategies | CasinoRank\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/casinorank.com\/#website\"},\"datePublished\":\"2021-07-29T07:29:00+00:00\",\"dateModified\":\"2021-11-22T12:06:32+00:00\",\"description\":\"Looking for a way to up your international marketing strategy within gambling? \ud83c\udfb0 Read all the insights and tips in this article \ud83c\udf1f\",\"breadcrumb\":{\"@id\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/casinorank.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"International Marketing Strategies in Gambling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/casinorank.com\/#website\",\"url\":\"https:\/\/casinorank.com\/\",\"name\":\"Casino &amp; iGaming News | Casinorank.com\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/casinorank.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/casinorank.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/casinorank.com\/#organization\",\"name\":\"CasinoRank\u00ae\",\"url\":\"https:\/\/casinorank.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/casinorank.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/casinorank.com\/wp-content\/uploads\/2021\/02\/casinorank-org_logo-1.png\",\"contentUrl\":\"https:\/\/casinorank.com\/wp-content\/uploads\/2021\/02\/casinorank-org_logo-1.png\",\"width\":446,\"height\":61,\"caption\":\"CasinoRank\u00ae\"},\"image\":{\"@id\":\"https:\/\/casinorank.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/casinorank.com\/#\/schema\/person\/8209de544aea31a78e2bf8ebaee3b755\",\"name\":\"Eddy Cheung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/casinorank.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba1d6b90eb80682647b14778f6c8c01b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba1d6b90eb80682647b14778f6c8c01b?s=96&d=mm&r=g\",\"caption\":\"Eddy Cheung\"},\"description\":\"I remember the first time I saw Kai Tak, Hong Kong's gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn\u2019t think they\u2019ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn\u2019t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.\",\"url\":\"https:\/\/casinorank.com\/author\/writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"International Betting Marketing Strategies | CasinoRank\u00ae","description":"Looking for a way to up your international marketing strategy within gambling? \ud83c\udfb0 Read all the insights and tips in this article \ud83c\udf1f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/","og_locale":"en_US","og_type":"article","og_title":"International Betting Marketing Strategies | CasinoRank\u00ae","og_description":"Looking for a way to up your international marketing strategy within gambling? \ud83c\udfb0 Read all the insights and tips in this article \ud83c\udf1f","og_url":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/","og_site_name":"Casino &amp; iGaming News | Casinorank.com\u00ae","article_published_time":"2021-07-29T07:29:00+00:00","article_modified_time":"2021-11-22T12:06:32+00:00","og_image":[{"width":967,"height":725,"url":"https:\/\/casinorank.com\/wp-content\/uploads\/2021\/06\/las-vegas.jpeg","type":"image\/jpeg"}],"author":"Eddy Cheung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eddy Cheung","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/#article","isPartOf":{"@id":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/"},"author":{"name":"Eddy Cheung","@id":"https:\/\/casinorank.com\/#\/schema\/person\/8209de544aea31a78e2bf8ebaee3b755"},"headline":"International Marketing Strategies in Gambling","datePublished":"2021-07-29T07:29:00+00:00","dateModified":"2021-11-22T12:06:32+00:00","mainEntityOfPage":{"@id":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/"},"wordCount":541,"publisher":{"@id":"https:\/\/casinorank.com\/#organization"},"articleSection":["Affiliates","Casino News","Operator"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/","url":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/","name":"International Betting Marketing Strategies | CasinoRank\u00ae","isPartOf":{"@id":"https:\/\/casinorank.com\/#website"},"datePublished":"2021-07-29T07:29:00+00:00","dateModified":"2021-11-22T12:06:32+00:00","description":"Looking for a way to up your international marketing strategy within gambling? \ud83c\udfb0 Read all the insights and tips in this article \ud83c\udf1f","breadcrumb":{"@id":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/casinorank.com\/casino-news\/international-marketing-strategies-in-gambling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/casinorank.com\/"},{"@type":"ListItem","position":2,"name":"International Marketing Strategies in Gambling"}]},{"@type":"WebSite","@id":"https:\/\/casinorank.com\/#website","url":"https:\/\/casinorank.com\/","name":"Casino &amp; iGaming News | Casinorank.com\u00ae","description":"","publisher":{"@id":"https:\/\/casinorank.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/casinorank.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/casinorank.com\/#organization","name":"CasinoRank\u00ae","url":"https:\/\/casinorank.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/casinorank.com\/#\/schema\/logo\/image\/","url":"https:\/\/casinorank.com\/wp-content\/uploads\/2021\/02\/casinorank-org_logo-1.png","contentUrl":"https:\/\/casinorank.com\/wp-content\/uploads\/2021\/02\/casinorank-org_logo-1.png","width":446,"height":61,"caption":"CasinoRank\u00ae"},"image":{"@id":"https:\/\/casinorank.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/casinorank.com\/#\/schema\/person\/8209de544aea31a78e2bf8ebaee3b755","name":"Eddy Cheung","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/casinorank.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba1d6b90eb80682647b14778f6c8c01b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba1d6b90eb80682647b14778f6c8c01b?s=96&d=mm&r=g","caption":"Eddy Cheung"},"description":"I remember the first time I saw Kai Tak, Hong Kong's gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn\u2019t think they\u2019ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn\u2019t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.","url":"https:\/\/casinorank.com\/author\/writer\/"}]}},"yoast_meta":{"yoast_wpseo_title":"","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":""},"_links":{"self":[{"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/posts\/2838"}],"collection":[{"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/comments?post=2838"}],"version-history":[{"count":1,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/posts\/2838\/revisions"}],"predecessor-version":[{"id":3188,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/posts\/2838\/revisions\/3188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/media\/2839"}],"wp:attachment":[{"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/media?parent=2838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/categories?post=2838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casinorank.com\/wp-json\/wp\/v2\/tags?post=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}