A press release from Microgaming stated that Gamevy is the latest gaming software development partner to join its Quickfire platform. Tom Chamberlain, Head of Quickfire at Microgaming said that the leading online casino software provider was focusing on delivering unique and differentiated content to the hundreds of brands that sourced games from the Quickfire platform. He added, “Gamevy fit this bill, and we’re excited to have them on board, adding to our already extensive library of Microgaming and development partner content.”
The trend in contemporary online casino gaming is for brands to offer content from many software providers so as to provide variety to their players. Most of Microgaming’s licensees provide dedicated Microgaming content. The Quickfire platform ties up with other software developers and brings their content to Microgaming online casinos. It already has over 25 development partners and is continuously adding more, like Gamevy.
Gamevy is a new entrant in the field operating from London. It has already won laurels at Pitch ICE 2015 and Game to Watch ICE 2016. Its products, inspired by television game shows, are different from the online slot games that form the bulk of the portfolio at Microgaming online casinos. Their content could be described as instant win arcade type games, some of which require an element of skill. Their original skill game shows like The Heist and Gears of Fortune are very popular. In these games, players have to make the right guesses and answer quiz questions correctly to unlock life-changing jackpots. Purely instant win games such as Boss the Lotto, Diamond Deal and Epic Gems also draw traffic because of the standard cash-out features.
The press release also stated that integration of the Gamevy and Quickfire platforms had been completed without any hassles. A selection of Gamevy games are live on the Quickfire platform, and more will be added in time. It is not known exactly how soon players at Microgaming online casinos will be able to wager on these games.
Helen Walton, Chief Marketing Officer of Gamevy, commented that the Microgaming and Quickfire team was proving to be a true partner. She said, “They understand our ideas and the opportunities that working together can bring. We have exciting plans to expand Gamevy’s reach and range, thanks to the Quickfire platform.” Gamevy will have direct access to a network distribution of hundreds of operators, including many of the online casino industry’s biggest gaming brands, after coming on board with Quickfire.
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