Who is Fred? That’s the question that had puzzled U.K. gamblers since 1967 when the independent bookmaking operation Betfred first entered the adult gaming industry. For decades, the organization has been running as many as 850 bet shops throughout the country. In the process, they have been able to lay claim to being the #1 independent bookmaker in the world.When the sports betting industry made a move to the Internet around the turn of the century, Betfred was right there to open its first online sports book. Throughout the years since, the website has been updated with cutting edge software along with access to other gambling options such as virtual sports betting, lotteries, bingo, poker, in-play wagering and an online casino.
It’s strange that a well-established organization like Betfred is not as well known among online gamblers as a William Hill, bet365 or Ladbrokes. With that said, the organization has most likely chosen to keep a low profile for the benefit of its most loyal customers. Despite its success, it still seems prudent for them not to go up aggressively against the big corporate giants and the enormous financial war chests they have at their disposal.
So Who is Fred? It’s none other than Fred Done, who has been intricate of the organization since its inception. Of course, he has always had his business partner and brother Pat by his side. The organization is headquartered in Birchwood, Warrington, where it operates under regulations and licensing provided by the U.K. Gambling Commission. If there are any doubts about the success of the organization, it should be noted that the company just topped the North West Top 200 Business magazine’s list for best run organizations for the fourth year running.
When You Visit BetFred Casino
Based on first impressions, the website is everything a website should be. Even without a discernable theme or mascot, the site presents itself to be concise and easy to navigate. Far too many online casino websites take the angle that more is better. From our perspective, casino players are more interested in the betting action than they are in having to filter through mounds of information to get where they want to get.
In a unique twist, it’s the colourful background that moves in the rotation as the site offers up its bonus and game advertising. We find that quite appealing and enjoy the innovation. It also saves on space. It was also nice to see that the advertising of games and gaming options was kept to a minimum. Considering the way the site information has been organized at the bottom of the page, players should have no problems finding what is relevant to them in rather quick fashion. Kudos go to the website designer who put forth this little gem of a website.
The Betfred website and the casino, in particular, are powered by the popular Playtech software platform. In line with most online casinos that have been around for 10 or more years, the Betfred casino is still available with downloaded software for PC and Mac users only. The primary benefit of using this particular option is the inclusion of older games that have not been updated with HTML5 software technology. Otherwise, the software is available to players in instant play or Flash mode with standard web browsers. On a monthly basis, Betfred’s software and random number generator are tested for fairness. Based on recent results, the software has indeed been certified as fair by the independent testing firm Global Laboratories International.
As part of the Playtech family, Betfred can offer its customers access to Playtech’s complete portfolio of games. That includes access to a full slate of classic 3-reel slots and multi-reel video slots, including Playtech’s legendary Marvel Comics branded slots. The list of Marvel games includes titles like X-Men, Iron Man III, Elektra, Wolverine, Captain America, Hulk, The Avengers and The Fantastic Four, among others. All of these games get an extra boost as part of the Marvel Mystery progressive jackpot game. Other notable slots include Pink Panther, Rocky, Battle of the Gods, Halloween Fortune II, Psycho, Gladiator and Cops n’ Bandits. As a side note, Betfred has apparently struck a side deal with Microgaming to include its world famous Mega Moolah progressive jackpot game. The link is included on the casino’s home landing page.
For casino players who trend towards other types of casino games, Betfred also provides access to video poker, sports betting, live casino games (baccarat, roulette, blackjack), bingo, instant win scratch cards, poker and table games like craps, blackjack, multiple versions of roulette, Pai Gow, Caribbean Stud Poker, baccarat and a nice selection of other table poker games.
Deposit Bonus Codes & Free Spins at BetFred Casino
As part of its effort to be well organized and efficient, Betfred offers separate bonus menus for each of the website’s betting areas. For the casino, the promo action starts with a three-tiered welcome bonus package. Admittedly, this isn’t one of the most lucrative bonus packages on the Internet. Regarding an industry standard, it would be considered below par. The welcome bonus is distributed as follows:
1st deposit – 100% from £5 up to £100
2nd deposit – 50% from £5 up to £50
3rd deposit – 50% from £5 up to £50
For the benefit of high rollers, a deposit of £1000 or more can earn a robust matching bonus of £500.
The bonus comes with a casino-friendly wagering requirement that is equivalent to forty* (40*) times the bonus amount. More information about the wagering requirement is provided below.
Non-Deposit Bonus & Free Spins at BetFred Casino
While it’s true Betfred doesn’t offer much in the way of other bonuses; they still have methods for providing loyal players with access to other benefits. First, exclusive offers are typically sent out via email or text. These offers are intermittent and usually provide access to reload bonuses, free bets, free spins, exclusive drawings and invitations to casino tournaments.
The another way Betfred distributes benefits to its players is through its VIP Club and comp points. With enough points, players are given access to personalized treatment and cash rebates. They also get higher table limits, invites to exclusive events, 24/7 mobile contact and exclusive competitions.
The Online Casino in Mobile
To meet the needs of gamblers who want to wager on the go, Betfred offers a variety of mobile apps directed towards its betting menus. The mobile app for casino patrons is available for iOS (Apple) and Android users. The app is accessible via links provided under the “mobile” menu option. The app is 100% free and easy to install and navigate. Casino players can expect to get access to the same games currently being offered in instant play mode.
For players who opt to use mobile devices that work on other operating systems, a unique URL address is provided to a mobile website. The quality of the function is a bit lacking as compared to the mobile app, but the games are still accessible.
As indicated above, the welcome bonus is subject to a 40x wagering requirement based on the amount of the associated deposits. By industry standards, 40X is about average. The purpose of a wagering requirement is to make it difficult for customers to claim real cash from a bonus without investing a lot of time and effort with the casino. Each game played contributes a different percentage towards fulfilling the wagering requirement. The amount of that percentage is usually determined by the game’s RTP percentage. In that case, bingo and slots become bigger contributors towards a wagering requirement while table games like blackjack will contribute the lowest percentage. In all cases, bonus monies and associated winnings cannot be withdrawn until the wagering requirement has been met.
Deposits & Withdrawals
On its website, Betfred lists eight banking options. They include PayPal, VISA, VISA Electron, MasterCard, Maestro, Paysafecard, Neteller, and Skrill. The will also accept bank wires. When withdrawal requests are submitted, customers may be required to endure a short holding period, during which time they may be asked for documentation to be used to verify their ID. By reputation, Betfred does an excellent job of processing banking transactions promptly.
Customer Support at BetFred Casino
Throughout the website, each section has help or FAQ function that provides answers to common questions. Should a customer need more information or have a concern, the client service department is available 24/7/365 via phone or email. For immediate answers online, there is an available live chat function, though it tends to shut down during non-business hours (early morning). Our requests were answered promptly to our satisfaction.
Conclusion: A well-designed website is usually indicative of an organization that knows what it is doing. We feel Betfred in an excellent place to play casino games. In the future, it would be nice to see more games and bonus promotions, but what they have in the offering now is solid.