That Italians like to bet on sports are not a surprise to anyone who has been in Italy and seen their temper. Or been to a game of Football. The interest in sports in general and football especially is extreme.
The Gambling market spend did raise by 25% during 2016. With Increase in both online casino games as well as in sports betting.
Italy becomes EU’s second largest online betting market as 2016 revenues top €1 bn (+25%)
Italians like gambling online, and two kinds of games nearly monopolized the gamblers’ attention in 2016. These were casino games and sports bets, which experienced a 25% increase in spending—surpassing the €1 billion threshold—in 2016. According to figures from the Online Gaming Observatory (created by the Polytechnic University of Milan,) casino games in particular reached €439 million with a 43% market share, while sports betting reached €350 million (+31%.) read more at italy24.ilsole24ore.com