SOFTSWISS, a prominent iGaming technology provider, announces a partnership with Gaming Operations Academy to bolster affiliate management education in the industry.
Key Takeaways:
- Affilka by SOFTSWISS collaborates with Gaming Operations Academy
- Head of Affilka to guest lecture on affiliate management
- Partnership aims to enhance industry professionals’ skills
SOFTSWISS Expands Educational Reach
In a move that underscores the importance of affiliate marketing in the iGaming sector, SOFTSWISS has partnered with Gaming Operations Academy. This collaboration brings together two significant players in the industry, combining SOFTSWISS’s technological expertise with the academy’s educational prowess.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, will join the Affiliate Management course as a guest lecturer. Her involvement is expected to provide students with practical insights into affiliate recruitment, relationship management, and performance optimization.
Affilka’s Growing Influence
Affilka by SOFTSWISS has been making waves in the iGaming affiliate space. The platform currently supports over 440 brands and has seen a 58% year-over-year increase in player registrations. This growth reflects the increasing reliance on affiliate marketing strategies within the online gambling industry.
Recently, Affilka launched the Cohort Analysis Report, a tool designed to enhance traffic evaluation and player behavior analysis. This development aligns with the platform’s data-driven approach, which has become increasingly crucial for casino affiliates and operators alike.
Empowering Industry Professionals
The Affiliate Management course at Gaming Operations Academy is designed to equip professionals with the skills needed to succeed in the competitive world of iGaming affiliates. Anastasia Borovaya’s participation in the course is set to add significant value, given her decade of experience in the industry.
Commenting on her involvement, Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”
A Commitment to Industry Advancement
This partnership between SOFTSWISS and Gaming Operations Academy demonstrates a shared commitment to advancing the iGaming industry through education and innovation. As online gambling continues to grow, the need for skilled affiliate managers becomes increasingly apparent.
Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”
About SOFTSWISS
SOFTSWISS has established itself as a key player in the iGaming technology space over the past 15 years. The company offers a comprehensive suite of solutions for managing iGaming projects, including the Online Casino Platform, Game Aggregator, Affilka Affiliate Platform, Sportsbook Software, and Jackpot Aggregator.
Notably, SOFTSWISS made history in 2013 by introducing the world’s first Bitcoin-optimized online casino solution, showcasing its innovative approach to iGaming technology. With a team of over 2,000 employees, SOFTSWISS continues to drive innovation in the online gambling industry, supporting both operators and affiliates in their pursuit of success.
