ReferOn’s operations lead David Harris shares insights on their affiliate management platform, emphasizing its innovative features and benefits for iGaming operators.
Key Takeaways:
- ReferOn’s platform offers unique tools like Company Grouping and dynamic reporting
- The platform prioritizes user-friendly data analysis and customer support
- ReferOn helps operators optimize campaigns and stay compliant in the evolving iGaming landscape
Innovative Features Set ReferOn Apart
In the competitive world of iGaming affiliate management, ReferOn distinguishes itself through a combination of innovative solutions and user-centric approach. David Harris, the company’s operations lead, highlighted key features such as Company Grouping, dynamic reporting, and fluid rewarding. These tools are designed to empower both operators and affiliates in maximizing their traffic potential.
Harris emphasized the platform’s real-time reporting functionality, stating, “Users can organise, filter and analyse all relevant metrics in a pivot format, which makes data collection and analysis easy and accessible.” This focus on accessible data analysis is crucial for operators looking to make informed decisions in the fast-paced iGaming market.
Empowering Operators with Data-Driven Insights
ReferOn’s platform is built on the principle that data accessibility is key to business success in the digital economy. The dynamic reports allow users to monitor crucial metrics in real-time, enabling them to make data-driven decisions that can significantly impact their affiliate operations.
Harris noted, “ReferOn was founded with the philosophy of catering to the needs of real operators and affiliates, and all of our technical updates and QoL improvements have reflected that mantra.” This user-focused approach extends to the platform’s support system, with a dedicated team available to help users navigate and maximize the platform’s potential.
Optimizing Campaigns and Ensuring Compliance
The comprehensive reporting and analytics tools offered by ReferOn are designed to help iGaming operators optimize their affiliate campaigns effectively. The platform’s flexibility allows for easy integration with external systems and the addition of custom variables, giving users full control over their data tracking and analysis.
In the ever-evolving regulatory landscape of online gambling, ReferOn also prioritizes compliance and transparency. Harris explained, “ReferOn is more than just a platform for operators and affiliates to manage their campaigns. We provide industry insights and regulatory updates to help our users stay informed about the ever-changing and rapidly evolving igaming landscape.”
Success Story: 2RBO Affiliates
Harris shared a success story involving 2RBO Affiliates, a rapidly growing affiliate network that switched to ReferOn’s platform. The seamless migration process and improved dynamic data reporting features allowed 2RBO Affiliates to continue their expansion without interruption.
This case study highlights ReferOn’s strength in client communication and support, aspects that are crucial in the complex world of iGaming affiliate management. As the online gambling industry continues to grow, platforms like ReferOn play a vital role in helping operators and affiliates navigate the challenges and opportunities of digital marketing in this sector.
