NEW YORK, Aug. 15, 2024 /PRNewswire/ — Rakuten Advertising, the premier global affiliate marketing network, is thrilled to announce its recent accolade as the "Best Performance Marketing Solution" at the seventh annual MarTech Breakthrough Awards. This prestigious award ceremony, hosted by MarTech Breakthrough, a top-tier market intelligence organization, celebrates the crème de la crème of the global marketing, sales, and advertising technology landscape.
Key Takeaways:
- Rakuten Advertising shines as the "Best Performance Marketing Solution", setting a new industry benchmark with its innovative technologies and strategic expertise.
- Affiliate Intelligence by Rakuten Advertising revolutionizes affiliate marketing with AI-driven insights, enhancing advertiser and publisher strategies.
- Recognition by MarTech Breakthrough underscores Rakuten Advertising's role in pushing the boundaries of performance marketing through cutting-edge solutions.
Main Text
In an era where digital marketing's pace and complexity continue to skyrocket, Rakuten Advertising stands out by delivering groundbreaking solutions that redefine performance marketing. The MarTech Breakthrough Awards program has recognized this leadership, spotlighting Rakuten Advertising's role in driving innovation and excellence in the crowded arena of sales, advertising, and marketing technologies.
Innovating at the Intersection of AI and Marketing Expertise
Rakuten Advertising's win as the "Best Performance Marketing Solution" is not just a nod to its technological prowess but also to its deep understanding of the market's needs. Steve Johansson, Managing Director at MarTech Breakthrough, lauded the company for setting a new standard in reporting and optimization. Rakuten's Affiliate Intelligence leverages AI and advanced technologies to furnish advertisers and publishers with insights far surpassing traditional methods. This approach not only empowers stakeholders but also integrates affiliate marketing more seamlessly into their overall marketing strategy.
Empowering Strategies with Advanced AI
The company's achievements include the development of the Audience Engine, a tool that harnesses publisher first-party data and AI to provide industry-specific solutions. Furthermore, the Partnership Discovery solution combines human and artificial intelligence to pinpoint publisher partners with the highest potential return. This, along with Rakuten Advertising's Insights & Analytics Portal, equips advertisers and publishers with the tools necessary to achieve and surpass their campaign objectives through AI-based forecasting, measurement, and data tools.
Nick Stamos, CEO of Rakuten Advertising, expressed gratitude for the recognition, reaffirming the company's commitment to innovation. This award highlights Rakuten Advertising's dedication to addressing current industry challenges and anticipating future needs through advanced technology and strategic partnerships.
A Global Leader in Affiliate Marketing
Rakuten Advertising boasts a global network that facilitates optimized performance for advertisers and publishers alike. By marrying AI, data, and human intelligence, the company unlocks the full potential of affiliate marketing. This holistic approach not only fosters best-fit relationships but also drives engagement, sales, and loyalty, reinforcing Rakuten Advertising's position as a key player in the industry.
For more details on Rakuten Advertising's award-winning performance solutions, visit their website at www.rakutenadvertising.com.
About Rakuten Advertising
Rakuten Advertising stands at the forefront of ad solutions, connecting top brands with unique, highly engaged audiences from the first impression to the final sale. Backed by a global media presence, state-of-the-art technology, and an unmatched partner network, the company harnesses data and insights to craft strategies and ad experiences that resonate with consumers. As a division of Rakuten Group, Inc., Rakuten Advertising embodies the innovation and excellence that has long defined its parent company. With headquarters in San Mateo, California, and offices worldwide, Rakuten Advertising continues to lead and transform the advertising industry. Learn more at www.rakutenadvertising.com.
