PRace, a new B2B marketing agency, officially launches after servicing 10 major industry clients since 2024. The agency aims to revolutionize B2B marketing in the gambling sector with data-driven strategies.
Key Takeaways:
- PRace offers integrated B2B marketing services with a focus on data-driven lead generation
- Founded by industry experts Nicholas Brown and Aiste Garneviciene
- Already servicing 10 top-tier clients and projecting annual revenue of nearly one million Euros
Filling a Gap in B2B Marketing
PRace, a new entrant in the B2B marketing landscape, has officially launched its services after operating under the radar since 2024. The agency, founded by industry veterans Nicholas Brown and Aiste Garneviciene, aims to address a perceived gap in the market by offering comprehensive, data-driven marketing solutions tailored for the gambling sector.
Experienced Leadership Team
Nicholas Brown, formerly of Square in the Air, and Aiste Garneviciene, ex-COO of BetGames and SBC Leader of the Year 2020, bring substantial industry experience to PRace. Their combined expertise has allowed the agency to rapidly grow to a 15-person team of specialists.
Brown stated, “The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”
Focus on Data-Driven Strategies
PRace’s approach centers on creating end-to-end sales funnels and leveraging data for lead generation. This strategy aims to provide a competitive advantage for both the agency and its clients in the gambling industry.
Garneviciene added, “As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market – to driving qualified leads and sales.”
Early Success and Future Plans
Despite its recent inception, PRace has already secured contracts with notable clients such as Relax Gaming and Amelco. The agency now services more than 10 top-tier industry brands and projects annual revenue approaching one million Euros.
Following the official launch announcement, PRace plans to publicly introduce its leadership team in the coming weeks. This move is expected to further solidify the agency’s position in the competitive B2B marketing landscape within the gambling industry.
As the gambling sector continues to evolve, PRace’s data-centric approach may offer valuable insights for operators and suppliers looking to enhance their marketing efforts and drive growth in an increasingly competitive market.
