New Engen Welcomes Ashley Hill as Vice President of Affiliate, Bolstering Digital Marketing Leadership

Key Takeaways:

  • Ashley Hill joins New Engen as the new Vice President of Affiliate, bringing a wealth of agency-side experience.
  • Strategic Vision for Growth: Hill's role will focus on elevating affiliate marketing strategies and integrating cross-channel experiences.
  • A Commitment to Innovation and Culture: Hill and New Engen aim to drive digital marketing innovation while fostering a positive workplace culture.

In the ever-evolving world of digital marketing, the introduction of new leadership can signal a pivotal shift in strategies and outcomes. Enter Ashley Hill, the newly appointed Vice President of Affiliate at New Engen, a leading digital marketing agency renowned for driving impactful brand growth. Hill's arrival is not just a personnel update; it's a clear indicator of New Engen's commitment to staying at the forefront of digital marketing innovation and leadership.

Diving Deeper into Ashley Hill’s Expertise

With a rich tapestry of agency-side experience, Hill has carved out a reputation for leading the charge in the digital realm, especially within the affiliate marketing sector. Her track record of building and scaling affiliate channels is nothing short of impressive. This expertise will be indispensable as New Engen continues to weave the threads of its recent acquisition of LT Partners into its expanding tapestry of capabilities. Lacie Thompson, Chief Growth Officer of New Engen, couldn't hide her enthusiasm, stating, "Ashley is a phenomenal addition to our world-class team."

Strategic Vision for Affiliate Marketing

Hill's vision for her new role at New Engen is both ambitious and forward-thinking. She aims to enhance the agency's affiliate marketing strategies, ensuring a seamless integration of cross-channel experiences that promise to deliver best-in-class digital marketing solutions. With a keen eye on innovation, Hill is set to leverage emerging platforms like TikTok and YouTube, exploring new partnership models that could redefine the affiliate marketing landscape.

Cultural and Strategic Innovation

It's not just about the strategies and numbers for Hill; it's also about the people and culture within New Engen. Her approach aligns with the agency's ethos of fostering a workplace that not only drives digital innovation but also champions a culture of collaboration and growth. "Together, we will continue to deliver exceptional results for our clients and reimagine the future of affiliate marketing," Hill shared, highlighting her dual focus on results and workplace environment.

About New Engen

New Engen is more than just a digital marketing agency. It's a hub of innovation and growth, managing around $1B in annual ad spend and boasting accolades such as the 2022 Google Premier Partner of the Year Award. With the recent acquisitions of Acorn Influence and LT Partners, New Engen has broadened its horizons, adding influencer and partner marketing to its already impressive repertoire. At its core, New Engen's mission is to help brands and people evolve and thrive in the digital age, a vision that Ashley Hill is now a crucial part of.

In conclusion, Ashley Hill's appointment as Vice President of Affiliate at New Engen is a move that signals the agency's unwavering commitment to innovation, strategic growth, and culture. As the digital marketing landscape continues to shift, Hill's expertise and visionary leadership are poised to propel New Engen to new heights, further cementing its status as a leader in the digital marketing domain.

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