Media 24’s Commercial Lead reveals how the iGaming affiliate has nearly doubled its team and achieved record growth in Q3 through data-driven decision making and strategic partnerships.
Key Takeaways:
- Media 24 has transformed from a startup to a structured organization with almost double the team size across all departments
- The company attributes its success to operational speed, willingness to experiment, and focus on building long-term operator relationships
- Despite the seasonal nature of sports betting, Media 24 achieved record-breaking results in August and is preparing for a major boost from next year’s World Cup
From First Employee to Commercial Lead: Media 24’s Evolution
The journey of Media 24 in the iGaming affiliate space represents a classic growth story. Starting as the company’s first employee over three years ago, the current Commercial Lead initially handled everything from content creation to account management. “At that time, more than three years ago, I was doing a bit of everything, from content and marketing to account management and sales. With some time, my role evolved into leading the Commercial team. It’s a completely different challenge, but one I love.”
This year marked a significant turning point for the sports betting affiliate. The company nearly doubled its workforce across SEO, commercial, IT, content, and analytics departments. This expansion necessitated a more structured approach, with data now driving almost every decision.
The results speak for themselves, with Q3 delivering exceptional performance across key metrics. “Q3 was one of our strongest yet, almost every KPI we track — from first-time deposits to registrations and revenue — saw significant growth. Talking about growth on paper is simple. But when you see it in real life, in actual business situations, it hits differently.”
Competitive Edge in the Affiliate Market
When asked about Media 24’s competitive advantages, the Commercial Lead identified three core strengths: operational agility, experimental mindset, and relationship-focused partnerships.
“We move quickly, make decisions fast, and adapt without getting stuck in bureaucracy,” they explained. This nimbleness allows the company to capitalize on opportunities that might be missed by larger, more bureaucratic organizations.
The willingness to experiment also drives innovation. “If something has potential, we try it, we measure it, and learn from it,” the Commercial Lead noted. This approach enables continuous improvement and adaptation to changing market conditions.
Perhaps most importantly, Media 24 prioritizes building lasting relationships with operators. “Affiliate marketing is about shared growth, and that’s something we understand very well. We celebrate our partners’ success the same way as our own.”
Navigating the Seasonal Sports Betting Market
As a sports betting affiliate, Media 24 operates in a market with distinct seasonal patterns. Major leagues typically run from early fall through late spring, creating natural peaks and valleys in betting activity.
However, the company has demonstrated its ability to generate growth even during traditional off-periods. “This August was actually record-breaking for us in terms of FTDs and commissions,” the Commercial Lead revealed.
Looking ahead, Media 24 is positioning itself to capitalize on next year’s World Cup, which promises to deliver exceptional opportunities for sports betting affiliates. “Due to this next year is going to be huge for the sports betting industry. Everyone has already started preparing for this, us included.”
Future Outlook and Industry Evolution
The relationship between operators and affiliates continues to mature, with both sides seeking more substantial partnerships. “Affiliates are looking for operators with strong brands, solid industry presence, and clear communication. At the same time, operators want affiliates who act like real partners.”
With a refreshed brand identity and increased industry presence at major conferences, Media 24 is positioning itself as a thought leader in the iGaming affiliate space. The company plans to build a platform for sharing valuable industry insights and interviews with key influencers.
As Media 24 enters what its Commercial Lead describes as the company’s “prime,” the focus remains on becoming more structured, smarter, and faster in operations. With the World Cup on the horizon and new products in development, the company appears well-positioned for continued growth in the competitive iGaming affiliate landscape.
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