Boomerang Partners recently held the Golden Boomerang Awards 2025 in Milan, showcasing top affiliate teams and industry trends at the iconic San Siro stadium.
Key Takeaways:
- Sports-focused affiliate marketing emerges as a dominant trend in 2025
- AI and traditional methods like PPC continue to drive industry growth
- Event highlights importance of passion, teamwork, and innovation in affiliate success
A Spectacular Celebration of Affiliate Excellence
The Golden Boomerang Awards 2025, hosted by Boomerang Partners, brought together industry leaders, media, and influencers at AC Milan’s San Siro stadium. The event, now in its second season, presented awards across 11 categories, offering attendees a unique experience in one of the world’s most renowned sports venues.
Rising Trends in Affiliate Marketing
The ceremony highlighted several key trends shaping the affiliate marketing landscape in 2025. Sports-focused affiliate marketing emerged as a dominant force, with Boomerang Partners dedicating a specific leaderboard to this rapidly growing segment.
Datawave, winner of the Best Rising Star 2025 award, noted, “Sport-related affiliate marketing is going to be the next big thing again. We also know that AI is going to drive the industry forward — no doubt about it. But we’re still sticking with good old manual PPC, just like in the early days, because that’s how we deliver real value.”
TraffBand, recognized for Best SEO Traffic, echoed this sentiment, stating, “We believe that it is something to focus on, and we are going to do this together with Boomerang Partners.”
Strategies for Success in Affiliate Marketing
Winners shared insights into their successful strategies. Kajino Media, Grand Prix 2025 recipients, emphasized three key areas: “First of all, we believe in monobrand websites. Second is Facebook traffic, which keeps improving year after year. And third is PPC, as the quality of traffic from it is also getting better.”
Other winners highlighted the importance of innovation, passion, and teamwork. QQ Media Agency LTD, awarded Best Ambassador 2025, stated, “The secret of success is just to love what you do — to have a real passion for creating high-quality affiliate campaigns and delivering value to partners, and we definitely do.”
AskGamblers, winners in the Best Marketing Solutions category, emphasized teamwork: “Every one of us has been doing our best, and we are very happy to receive this award.”
Impact on the Gambling Industry
The Golden Boomerang Awards 2025 underscores the growing importance of affiliate marketing in the gambling sector. As sports betting continues to expand globally, the focus on sports-related affiliate marketing aligns with industry trends.
The event’s success, with over 400 participating teams, reflects the robust growth in gambling-related affiliate partnerships. This expansion indicates a thriving ecosystem connecting online casinos and sportsbooks with potential players through innovative marketing strategies.
Looking Ahead
As Boomerang Partners prepares for the third season of the Golden Boomerang Awards, the event’s significance in the gambling affiliate marketing calendar is clear. It serves as a platform for recognizing excellence, sharing insights, and shaping the future of affiliate marketing in the online gambling industry.
