Colorado’s sports betting industry celebrated a record-breaking Super Bowl LIX, with wagers totaling $48.2 million. This milestone showcases the state’s growing appetite for sports betting and its potential impact on the gambling landscape.
Key Takeaways:
- Colorado bettors wagered $48,273,381 on Super Bowl LIX, a 4% increase from the previous year
- Online betting dominated with 98% of total wagers, while retail betting declined
- Game-day bets reached a record high of $29.8 million, indicating a shift in betting behavior
Record-Breaking Super Bowl Betting
Colorado’s sports betting market witnessed unprecedented activity during Super Bowl LIX, with total wagers reaching $48,273,381. This figure represents a 4% increase from the previous year’s $46,354,977 and continues the upward trend observed since Super Bowl LVII, which saw $37,961,228 in bets.
The most notable aspect of this year’s event was the surge in game-day betting. Wagers placed on the day of the Super Bowl accounted for $29,873,713, approximately 61% of the total handle. This trend suggests that bettors are increasingly waiting until the last moment to place their bets, possibly influenced by late-breaking news, lineup confirmations, and the allure of live betting options.
Online Dominance and Retail Decline
The Colorado sports betting landscape continues to be dominated by online platforms. Of the $48.2 million wagered on Super Bowl LIX, a staggering $47.3 million (over 98%) was placed through online channels. In contrast, retail locations saw only $1 million in wagers, marking the lowest level of retail sports betting since the industry’s launch in the state.
This trend has been consistent over the past three years:
Year | Online Handle | Retail Handle
—–|—————|—————
2025 | $47,273,009 | $1,000,372
2024 | $45,316,808 | $1,038,169
2023 | $36,313,016 | $1,6648,212
The decline in retail betting highlights the growing preference for online platforms, possibly driven by the convenience and promotional offers available through mobile apps.
Betting Patterns and Sportsbook Performance
The distribution between future bets and game-day wagers has remained relatively stable, though both categories have seen overall increases:
Year | Game-Day Bets | Future Bets
—–|—————|————-
2025 | $29,873,713 | $18,399,668
2024 | $29,228,265 | $17,126,712
2023 | $23,993,086 | $12,966,086
Sportsbooks in Colorado experienced a significant increase in their win percentage for Super Bowl LIX, reaching 28.91%. This marks a substantial rise from 14.38% in 2024 and 9.62% in 2023, indicating a potentially more profitable event for operators.
Broader Implications for Colorado’s Sports Betting Industry
The record-breaking Super Bowl betting activity is part of a larger trend in Colorado’s sports betting market. The state’s total sports betting handle for the most recent fiscal year reached $3.2 billion, representing a 6% increase from the previous year.
These figures underscore the growing popularity of sports betting in Colorado and highlight the potential for further expansion in the gambling industry. As online platforms continue to dominate and game-day betting gains traction, operators and affiliates may need to adapt their strategies to capitalize on these evolving trends.
