Intro:
In a strategic move, New Engen welcomes Ashley Hill, a veteran in affiliate marketing, to spearhead its next phase of digital innovation.
Key Takeaways:
- Ashley Hill's extensive experience is set to enhance New Engen's affiliate marketing strategies.
- Hill's arrival marks a pivotal moment in New Engen's ongoing expansion, promising more integrated and innovative client solutions.
- Her commitment to cross-channel collaboration and innovation aligns with New Engen's vision for the future of digital marketing.
Ashley Hill's appointment as the new Vice President of Affiliate at New Engen isn't just a new chapter in her illustrious career—it's a significant leap forward for the Seattle-based digital marketing agency. With a rich history in leading agency-side operations, Hill is poised to inject a fresh perspective and dynamic strategies into New Engen's already robust digital marketing framework.
A Vision for the Future
Ashley Hill's entry into New Engen comes at a crucial juncture. The digital marketing landscape is evolving at an unprecedented pace, driven by advances in technology and changing consumer behaviors. Hill's proven track record of building and scaling affiliate channels aligns perfectly with New Engen's strategic goals, especially following its acquisition of LT Partners in 2023.
Lacie Thompson, Chief Growth Officer at New Engen, couldn't hide her excitement, noting, "Ashley is a phenomenal addition to our world-class team. It’s beautifully timed with our ongoing expansion, and we’re excited to have her add her strategic touch to our client work and to the way teams collaborate in our workplace."
The Road Ahead
In her new role, Hill will be at the forefront of refining and advancing New Engen's affiliate marketing strategies. Her expertise in integrating cross-channel experiences and driving innovation will be instrumental in providing clients with unparalleled digital marketing solutions. Hill's approach is not just about leveraging existing platforms but also exploring emerging channels like TikTok and YouTube to foster innovative partnership models.
Expressing her enthusiasm for joining New Engen, Hill shared, "I am thrilled to be part of New Engen at such a powerful time for the agency. My role is focused on integrating and advancing our affiliate channels, ensuring we provide our clients with comprehensive and cutting-edge digital marketing solutions."
A Culture of Innovation
Hill's vision extends beyond just marketing strategies. She is passionate about fostering a culture of collaboration and innovation within New Engen, ensuring that the agency remains at the forefront of digital marketing as well as workplace culture.
"I'm extremely glad to be part of a team at the forefront of digital innovation – but also workplace culture. Together, we will continue to deliver exceptional results for our clients and reimagine the future of affiliate marketing," Hill added.
About New Engen
New Engen, a beacon of innovation in the digital marketing space, prides itself on driving impactful brand growth throughout every phase of the customer journey. With a portfolio that includes managing around $1B in annual ad spend and accolades such as the 2022 Google Premier Partner of the Year Award for driving Online Sales, New Engen's relentless pursuit of excellence is evident. The recent acquisitions of Acorn Influence and LT Partners have further broadened the agency's capabilities, cementing its position as a leader in the digital marketing ecosystem.
Ashley Hill's arrival at New Engen is more than just a new hire; it's a statement of intent. With her at the helm of affiliate marketing, New Engen is set to push the boundaries of what's possible, ensuring that it continues to deliver exceptional results for its clients while paving the way for the future of digital marketing.
