SOFTSWISS’s Affilka joins Gaming Operations Academy as an educational partner for the upcoming Affiliate Management Course, offering iGaming professionals practical affiliate program management skills.
Key Takeaways:
- Affilka by SOFTSWISS partners with Gaming Operations Academy for a three-day Affiliate Management Course on January 13-15
- The program targets affiliate managers and other iGaming professionals looking to build sustainable affiliate programs
- Participants will learn affiliate segmentation, engagement strategies, and performance evaluation using real-world case studies
Industry Leaders Collaborate on Affiliate Management Education
SOFTSWISS’s affiliate marketing platform Affilka has announced a strategic educational partnership with Gaming Operations Academy for their upcoming Affiliate Management Course. The three-day intensive program, scheduled for January 13-15, aims to equip iGaming professionals with practical skills for building and expanding effective affiliate programs.
The course primarily targets affiliate managers working for operators – professionals responsible for launching affiliate programs, recruiting partners, negotiating terms, and monitoring performance metrics. However, the program also offers value to general managers, marketing executives, business owners, and affiliates themselves by providing structured insights into traffic quality assessment and channel efficiency.
Practical Skills for Today’s Affiliate Landscape
Anastasiya Baravaya, CEO of Affilka by SOFTSWISS, explains the importance of comprehensive affiliate management: “Affiliate management today demands much more than just traffic acquisition. It encompasses strategy, trust, data, and the ability to adapt to a rapidly changing market. Partnering with Gaming Operations Academy allows us to share our practical experience working with hundreds of brands and affiliate teams, helping participants build programs that are sustainable, transparent, and commercially successful.”
The curriculum covers essential responsibilities of affiliate teams, balancing daily operations with long-term strategic planning. Participants will learn methodologies for identifying and segmenting affiliates, effective engagement approaches, negotiation techniques for mutually beneficial agreements (even with budget constraints), and performance evaluation using actual case studies from the industry.
Additional topics include risk management protocols, commission structure optimization, and creating affiliate programs that align business objectives with regulatory compliance and responsible gaming requirements.
Balancing Growth with Sustainability
Elaine Gardiner-Ruddock, Managing Director of TAG Media and Director of the Affiliate Management Academy course, highlights the challenges facing today’s affiliate managers: “Affiliate managers today are expected to perform a constant balancing act – driving growth in an increasingly competitive market while navigating regulatory pressure and a rapidly evolving affiliate landscape. The real challenge is not scale, but sustainability: building strategies that attract the right partners, adapt to changing engagement models, and remain resilient in the long term. This course empowers affiliate managers to make informed, data-driven decisions using proven methods for affiliate recruitment, scaling, and optimization. Partnering with Affilka allows us to bring these methods to life through real-world scenarios, giving managers the tools and resources to learn and develop.”
Gaming Operations Academy specializes in training and recruitment for the global gaming industry, offering CPD-accredited education for companies at various stages of development.
Following the course, the Affilka team will participate in iGB Affiliate Barcelona on January 20-21. Current and prospective partners can visit booth 81-K30 to discuss how the platform can enhance their affiliate marketing strategies in the iGaming sector.
SOFTSWISS brings over 15 years of experience to the iGaming industry, with a comprehensive product portfolio including the Casino Platform, Game Aggregator with 40,000+ casino games, Affilka Affiliate Platform, Sports Betting Platform, and Jackpot Aggregator. The company employs over 2,000 experts across Malta, Poland, and Georgia.
I remember the first time I saw Kai Tak, Hong Kong’s gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.
