The SBC Summit Americas is set to address the evolving landscape of affiliate and marketing strategies in North America, with a dedicated track for industry professionals seeking to adapt to new challenges in the gambling sector.
Key Takeaways
- The SBC Summit Americas will host a specialized track on Marketing and Affiliate Marketing in North America, focusing on innovative strategies for the gambling industry.
- Industry leaders will discuss the use of AI, new acquisition channels, and regulatory navigation to enhance player engagement and retention.
- The event will provide insights into how affiliates are shifting from traffic generation to brand-building within the betting and gaming markets.
SBC Summit Americas: Focus on Affiliate and Marketing Innovation
Dedicated Track for Affiliate Marketing in North America
With competition intensifying among gambling operators and affiliates in North America, the SBC Summit Americas will introduce a focused program on Marketing and Affiliate Marketing. Scheduled for Wednesday, June 10th, the agenda brings together key figures from the sector to discuss the latest approaches to player acquisition, conversion, and lifecycle management.
Industry Leaders Share Strategies for Growth
The summit will feature five panels, each examining how brands are adapting their marketing strategies. Topics include leveraging artificial intelligence to deepen player engagement, addressing changing advertising regulations, exploring new acquisition channels such as TikTok, and building brand loyalty for sustained player retention.
Rasmus Sojmark, CEO and founder of SBC, commented on the complexity of the current affiliate landscape, noting that affiliates now operate across more platforms and partnership models than before. The program aims to clarify these complexities and highlight effective growth drivers.
Panels Addressing Key Affiliate Marketing Trends
The track will open with the “Affiliate Leaders Panel: The New Face of Affiliates: Brand, Voice, and Value.” Executives Brian Christopher (FlipTheSwitch.com), Stuart Simms (FairPlay Sports Media Group), Manuel Stan (Catena Media), and Zaire Williams (Exclusive) will discuss how affiliates are evolving into recognized marketing brands. The panel will focus on building loyal audiences through brand identity, personalized content, and audience engagement, and will consider how these changes impact the value affiliates offer to operators in the Americas.
Another session, “Beyond the Link: Redefining Affiliate Growth Through Emerging Channels,” will examine the shift towards content-driven branding and community building. Speakers James White (Hottakes), Caleb Dykema (Vault Sports), Jon Bowden (Playstar), and Bryan Bennett (NorthCo Strategy) will analyze the influence of platforms like TikTok, YouTube Shorts, podcasts, and live streaming on affiliate acquisition and sustainability in a changing market.
AI and Martech in Player Engagement
The panel “AI, Martech, and the Player Journey: Redefining Engagement” will explore the integration of AI and machine learning in operator-player interactions. Vasilii Gamov (Peaky Ads), Jeremy Groves (Evenbet), Dan Morrison (Fast Track), and Adrianna Samuels (STX) will discuss how AI tools and marketing technology are being used to improve player experience, optimize marketing budgets, and foster loyalty.
Market Expansion and Technology Adoption
Additional sessions will review opportunities for North American affiliates in emerging markets, such as Brazil, and assess how new marketing technologies are being utilized to boost player engagement and acquisition.
Event Details and Broader Industry Context
The SBC Summit Americas will take place at the Broward County Convention Center in Fort Lauderdale from June 9-11, gathering 10,000 delegates from the betting and gaming sectors across the US and Latin America. The event will feature five stages and two discussion rooms, with panels covering leadership, sports betting and casinos, payments and technology, regulation and compliance, and player protection. The summit aims to provide actionable insights for casino affiliates and operators navigating the current market environment.
A 50% discount on full-access tickets is available with the code: BNLDATAPARTNERVIP.
I remember the first time I saw Kai Tak, Hong Kong’s gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did.
